Danchi Tan is a Professor at the Department of International Business within the College of Commerce at National Chengchi University (NCCU). He has held administrative positions including Director of the Center for Business Sustainability (2023, 2025) and Department Chair (2020-2023). With a Ph.D. in Business Administration from the University of Illinois at Urbana-Champaign and degrees from National Taiwan University, he has been on NCCU's faculty since 2001, progressing from Assistant to Associate to full Professor. His research focuses on International Business Management, Strategic Management, Foreign Direct Investment, and the growth patterns of Multinational Enterprises and Business Groups. Specific interests include Penrose's growth theory, emerging market expansion strategies, and the institutional drivers of corporate internationalization. Research publications demonstrate strong focus on multinational firm growth, emerging market strategies, and organizational learning in international contexts. Recent work explores sustainability impacts, neuroscientific aspects of decision-making, and corporate social responsibility dimensions in global business. Major Awards & Honors: Distinguished Professor (multiple years) NSC Outstanding Research Award Research Excellence Award Senior Excellent Teacher Award (10 & 20 years) NSC Award for Special Outstanding Talent Research Leadership: Principal Investigator for numerous National Science Council projects including studies on multinational enterprises' environmental impacts (2024-2027), foreign direct investment effects on innovation (2021-2025), and business group control mechanisms (2018-2022). Served as Convener for Management Division I at NSC (2017-2019).
Wei-Chieh Su is a full Professor in the Department of International Business at National Chengchi University (NCCU), College of Commerce, Taiwan. Since 2013 he has progressed from Assistant Professor to Associate Professor and, since August 2021, to full Professor. In parallel, since September 2023 he serves as Associate Executive Director of the Sinyi School at NCCU. Education Ph.D. in Business Administration, The University of Texas at Dallas, USA (2013) M.B.A., Department of Business Management, National Cheng Kung University, Taiwan (2006) B.B.A., Department of International Trade, National Chengchi University, Taiwan (2004) Research Interests Su’s scholarship lies at the intersection of corporate social responsibility (CSR) , business ethics , and international strategic management . His work examines how non-market strategies—such as CSR signaling, sustainability reporting, and corporate philanthropy—shape firm value, stakeholder perceptions, and governance outcomes across developed and emerging economies. A particular focus is placed on East-Asian contexts, where institutional transitions and family ownership create unique strategic contingencies. Methodologically, he integrates multi-level governance perspectives, drawing on agency theory, upper-echelons theory, and stakeholder theory to explore antecedents and consequences of CSR decoupling, gender diversity in top management, tax-haven utilization, and cross-border growth strategies of multinational enterprises. Publication Trends Across more than thirty SSCI/TSSCI publications since 2008, Su’s recent articles (2020-2025) exhibit a clear trajectory toward environmental, social, and governance (ESG) themes, investigating how board governance moderates the carbon-emissions–forecast-error nexus and how comparative governance structures influence corporate misconduct in Japan. Earlier work (2013-2019) concentrated on strategic CSR, family-firm risk-taking, and the signaling value of CSR in emerging markets. His handbook chapter (2024) consolidates insights on the antecedents and governance implications of corporate philanthropy. Scientific Awards & Honors National Chengchi University Chair Professor (2025, 2023, 2022) NSTC Research Award (2024, 2023, 2022, 2021, 2020, 2019, 2018, 2017) 10-Year Senior Excellent Teacher Award, NCCU (2023) National Chengchi University Excellent Research Award (2016-2022) Wu Ta-You Memorial Award, Ministry of Science and Technology (2015) Mr. Lü Feng-Chang Memorial Award, Chinese Management Science Society (2019) Grants & Collaborative Projects Since 2014 Su has been Principal Investigator (PI) or co-PI on over twenty large-scale grants funded by Taiwan’s National Science and Technology Council (NSTC), cumulatively exceeding NT$25 million. Ongoing flagship projects include: Evolution, Future Trends, and Value of ESG (2022-2025, 3-phase) Non-market Issues and Strategic Alliances (2023-2026, 3-phase) Taiwan ESG Index Measurement and Forecasting (2021-2024, 2-phase) He also participates in the FinTech Innovation Operations Research Center and Open Securities projects, exploring blockchain-enabled securities innovation. Laboratories & Teams At NCCU, Su leads a dynamic research group focusing on CSR, sustainability, and international business strategy. While formal laboratory names are not specified, his team integrates doctoral and master-level researchers in data analytics, survey design, and qualitative case studies, producing policy-relevant outputs for Taiwanese regulators and industry associations.
Hsiao-Hui Lee is a Professor and Chairman of the Department of Management Information Systems at National Chengchi University's College of Commerce in Taipei, Taiwan. She joined National Chengchi University as a Professor in August 2019 and has served as Department Chair on a part-time basis since August 2022. Prior to this, she was an Associate Professor (2016-2019) and Assistant Professor (2011-2016) at the Institute of Information Management at the University of Hong Kong. Dr. Lee received her PhD from the Simon Business School at the University of Rochester (2005-2010) and holds a Master's degree in Civil Engineering from National Taiwan University (2000-2002). Her research expertise spans Supply Chain Management, Empirical Operations Management, Innovation, and Corporate Social Responsibility, with a strong focus on the intersection of technology, operations, and business strategy. Her publication record shows consistent high-impact research in top-tier journals including Management Science, Production and Operations Management, Journal of Corporate Finance, and Manufacturing & Service Operations Management. Her work demonstrates a clear trajectory from foundational operations research to increasingly complex studies examining the relationship between supply chain dynamics, technology adoption, corporate social responsibility, and financial performance. Recent publications show a growing emphasis on sustainability, risk management, and the strategic implications of digital transformation in supply chains. Distinguished Professor, National Chengchi University (2023) Academic Research Excellence Award, National Chengchi University (2021) Outstanding Research Award, National Science and Technology Council (2021) Dr. Lee has been Principal Investigator on multiple significant research projects funded by Taiwan's National Science and Technology Council, including the four-year project "Empirical Methods Application in Supply Chain Management Research" (2023-2026) and the ESG evolution research series. Her work bridges academic research with practical business applications, as evidenced by industry collaborations with companies like OPENTIX and Chintai Industrial.
Professor Sonia Ming-Shiow Lo is a distinguished academic at National Chengchi University's Department of Business Administration in the College of Commerce, where she currently serves as Professor and MBA Program Director. Her extensive career spans over 15 years at NCCU, progressing from Assistant Professor to her current position as full Professor. She has also held significant leadership roles including Director of the Innovation and Entrepreneurship Office (2021-2023) and various planning positions within the university. Professor Lo earned her PhD in Management and Marketing from the University of Melbourne, Australia (2004-2008). PhD in Management and Marketing, University of Melbourne (2004-2008) Her research focuses on Supply Chain and Operations Management, with particular expertise in green supply chains, service operations strategy, pricing and revenue management. Professor Lo has pioneered research examining how firms transition toward sustainability, investigating the relationships between supplier management practices, environmental strategies, and business performance. Her work bridges theoretical frameworks with practical business applications, especially in the Taiwan context. Analysis of Professor Lo's 15 most recent publications reveals a strong focus on sustainable operations and supply chain management. Her work consistently explores the intersection of environmental sustainability and operational efficiency, with particular attention to green supply chain integration, supplier relationships, and corporate environmental strategies. More recently, her research has expanded to include digital transformation and supply chain resilience, reflecting emerging industry challenges. Professor Lo has received numerous prestigious awards recognizing both her research excellence and teaching abilities: Best Paper Award of IJOPM 2014 9th Delta Enterprise Environmental Ethics Research Award (2019) NSC Research Award (2019) Senior Excellent Teacher (10 years) from NCCU (2018) Multiple College of Commerce Teaching Excellence Awards (2011-2022) Professor Lo has secured substantial research funding, serving as Principal Investigator for numerous projects funded by Taiwan's Ministry of Science and Technology (MOST). Her current research portfolio includes the Supply Chain Resilience Center (SCRC), studies on Taiwan's high-tech industry supply chain restructuring amid geopolitical conflicts, and investigations into digital transformation maturity. She has successfully led interdisciplinary research teams and collaborated with industry partners including ASUS, Senao International, and various manufacturing firms. Professor Lo leads the Supply Chain Resilience Center (SCRC) at NCCU, a collaborative research initiative with Charles University in the Czech Republic. This center focuses on developing frameworks and strategies to enhance supply chain resilience, particularly relevant in today's volatile global business environment. She also collaborates closely with industry partners through various research projects addressing practical supply chain challenges.
Frank Hung is a Professor in the Department of Management Information Systems at National Chengchi University's College of Business. He has held various academic positions including Department Chair (2020-2022) and has been actively involved in research, teaching, and academic service. His work bridges theoretical research with practical applications in information systems and digital transformation. Dr. Hung received his Master's and PhD in Management Systems from the University of Waikato in New Zealand (2001-2006). His academic journey includes positions at National Chengchi University, National Chung Cheng University, and visiting appointments at DePaul University. Dr. Hung's research focuses on the intersection of information systems and business management, with particular emphasis on digital transformation, technology adoption, and human-computer interaction. His work spans multiple domains including e-commerce, social media, mobile applications, and supply chain management. His research methodology often combines quantitative and qualitative approaches to address complex business problems in the digital age. Analysis of Dr. Hung's recent publications reveals a strong trend toward applied research addressing contemporary challenges. His work increasingly focuses on AI applications, pandemic response systems, and digital transformation across various industries. The interdisciplinary nature of his research demonstrates how information systems can create value across healthcare, tourism, manufacturing, and financial services sectors. Senior Excellent Teacher Award (10 years) from National Chengchi University Management College Research Excellence Award from National Chung Cheng University Ministry of Labor First Youth Social Enterprise and Social Innovation Award Runner-up Dr. Hung has secured numerous research grants from Taiwan's National Science and Technology Council and other funding agencies, demonstrating his ability to translate theoretical research into practical solutions. His projects often involve collaboration with industry partners, reflecting his commitment to bridging the academic-practitioner divide. As an academic leader, he has advised numerous graduate students and contributed to curriculum development in information systems education. Dr. Hung is actively involved with several research laboratories at National Chengchi University, including the E-Business Lab and the Emerging Technologies and Applications Lab. His work contributes to the university's research ecosystem focused on digital innovation and management.
Li-Ming Chen is a Professor in the Department of Business Administration at National Chengchi University's College of Commerce, where he has served since 2009, progressing from Assistant Professor to full Professor. His research focuses on sustainable supply chain management, socially responsible operations, and cloud computing decision analysis, with numerous publications in high-impact journals including IEEE Transactions on Engineering Management and Transportation Research Part E. PhD in Industrial and Systems Engineering, University of Florida (2009) MS in Industrial Engineering, University of Michigan (2005) BS in Industrial Engineering and Management, National Chiao Tung University (2001) Professor Chen's research spans three interconnected domains: sustainable supply chain management, socially responsible operations, and cloud computing applications in business. His work examines how organizations can balance economic efficiency with environmental and social responsibility, particularly in perishable product supply chains. He has developed innovative models for two-bin inventory strategies that simultaneously maximize profits while minimizing waste, addressing both business and sustainability concerns. His research on cloud supply chains investigates how firms can optimize their computing resources through cloud bursting strategies while managing associated cybersecurity risks. An analysis of his 15 most recent publications reveals a clear research trajectory evolving from traditional operations management toward more contemporary concerns at the intersection of technology, sustainability, and social responsibility. Early work focused on fundamental inventory and pricing problems for perishable goods, while more recent research examines omnichannel retailing, fintech ecosystems, and cloud supply chain resilience. His publications consistently appear in top-tier journals across operations management, supply chain, and information systems disciplines, demonstrating interdisciplinary impact. Professor Chen has secured continuous research funding from Taiwan's National Science and Technology Council (formerly MOST) for over a decade, with current projects extending through 2026. His research portfolio spans semiconductor equipment manufacturing, perishable product management, supply chain resilience, and cloud computing applications. Despite his extensive publication record and research funding, the available materials do not mention specific scientific awards or honors. 114 Project: Investigating semiconductor equipment manufacturers' circular manufacturing of faulty parts (2025-2026) 113 Project: Two-bin strategy for short shelf-life products (2024-2025) 112 Project: Supply chain resilience in the post-pandemic era (2023-2025) 111 Project: Two-bin system for perishable goods (2022-2024) 110 Project: Cloud supply chain disruptions and recovery (2021-2023) Professor Chen teaches Operations Management, Management Science, Supply Chain Management Practice, and Social Responsibility and Ethics courses. His research demonstrates strong alignment with his teaching areas, particularly in applying theoretical operations research concepts to practical business problems with social and environmental dimensions. While the available materials don't specify laboratory or research team details, his extensive publication record with multiple co-authors suggests active collaboration with both domestic and international researchers.
Li Xiaohui is Professor and Department Head at the Department of Information Management, College of Business, National Chengchi University. She has held the Department Head position since 2022 and has been a full-time professor at NCCU since 2019. Previously, she served as Associate Professor (2016-2019) and Assistant Professor (2011-2016) at the University of Hong Kong's Institute of Information Management. Dr. Lee earned her PhD from the University of Rochester's Simon Business School (2005-2010) and a Master's degree in Civil Engineering from National Taiwan University (2000-2002). Her research focuses on Supply Chain Management, Empirical Operations, Innovation, and Corporate Social Responsibility, examining how technology, sustainability, and risk management intersect in modern business operations. Her extensive publication record shows a strong trend toward studying supply chain resilience, corporate social responsibility, and technology adoption. She has published in premier journals including Management Science, Journal of Corporate Finance, and Production and Operations Management, with emphasis on empirical analyses of operational challenges in complex business environments. Distinguished Professor (2023) Academic Research Excellence Award (2021) Outstanding Research Award from National Science and Technology Council (2021) Dr. Lee currently leads multiple research projects including 'Application of Empirical Methods in Supply Chain Management Research' and 'The Evolution, Future Trends, and Value of ESG,' with consistent funding from Taiwan's National Science and Technology Council. She also directs research centers focused on Supply Chain Management and ESG initiatives within the Department of Information Management.
JYH-SHEN CHIOU is a Professor at the Department of International Business, College of Commerce, National Chengchi University (NCCU). He obtained his Ph.D. in Marketing from Michigan State University in 1996 and has been with NCCU since 1996, serving as Associate Dean of Commerce (2013-2017), Department Chair (multiple terms), and Convener of Management Division II at Taiwan's National Science and Technology Council. His leadership extends to editorial roles in journals like Journal of Business Research and Management Review . His research focuses on strategic marketing, consumer behavior in digital contexts (e-commerce reviews, social media), international B2B relationships, and brand management. Recent work explores fintech adoption, luxury retail strategies, and cross-cultural buyer-seller dynamics. He has published extensively in top-tier journals including Journal of World Business and Industrial Marketing Management . He has led over 30 research projects funded by Taiwan's National Science Council, including multi-year grants on brand crisis management (2019-2022), consumer asset perception (2016-2019), and financial technology innovation (2017-2021). His work consistently examines technology's impact on marketing practices. Honors include : Fulbright Scholar 4 EMBA Teaching Excellence Awards (104th–107th academic years) 3 College of Commerce Teaching Excellence Awards Distinguished Professor title from NCCU
Professor Cheng Yi Shiu is a faculty member at the Department of International Business, College of Commerce, National Chengchi University (NCCU), where he has served since August 2022. His academic focus spans financial markets, corporate finance, and investment analysis with regional expertise in Taiwan and East Asian economies. Education: Ph.D. in Financial Management, National Chengchi University (1997-2002) Research interests center on market microstructure, institutional investors, IPO mechanisms, and financial market efficiency. His work frequently examines price formation dynamics, investor behavior patterns, and corporate financing decisions within Asian capital markets. Current investigations explore sustainable investing frameworks and sovereign wealth fund impacts. Publication analysis reveals consistent focus on empirical finance methodologies applied to: equity market anomalies, index reconstitution effects, derivatives pricing, and cross-border M&A performance. Recent work shows increasing emphasis on ESG considerations in institutional investing. Awards: National Science Council Research Award (113) Research Funding includes over 20 projects as Principal Investigator through Taiwan's National Science and Technology Council, including: Institutional Investors and Sustainable Investment (2024-2026) IPO Pricing Mechanisms (2022-2024) Corporate Social Responsibility in Supply Chains (2020-2022) Institutional Monitoring in Asian Markets (2018-2020)
YEE-TIEN FU is an Associate Professor at the Department of International Business, College of Commerce, National Chengchi University. He holds a PhD in Engineering-Economic Systems and an MS in Statistics from Stanford University, an MS in Industrial Engineering from Virginia Tech, and a BS in Industrial Engineering from Chung Yuan Christian University. Research Areas: International Investment, Business Forecasting, E-commerce Economics and Strategies Key Themes: Corporate governance, financial innovation, cross-border business models, and data-driven decision-making His recent work focuses on business strategy and financial technology , with publications analyzing Stanford’s endowment management, cross-Strait e-commerce collaboration, and ethical compensation frameworks. He has presented at conferences like the Western Decision Sciences Institute and British Academy of Management, emphasizing big data analytics and sustainable innovation . Scientific Honors: Senior Excellent Teacher (20 years) from Ministry of Education Senior Excellent Teacher awards from National Chengchi University (20 and 10 years) NSC Type A Research Award His teaching spans International Investment, Applied Financial Engineering, and Computer Simulation. Contact: iamtedfu@nccu.edu.tw
Professor Heng-Li Yang is a distinguished faculty member in the Department of Management Information Systems at National Chengchi University's College of Business in Taiwan. With a PhD from the University of British Columbia, Canada, he has established himself as a leading researcher in information systems and management. His work spans multiple areas including electronic commerce, knowledge management, and service innovation. Professor at National Chengchi University since at least 2002 PhD in MIS from University of British Columbia, Canada Recipient of Stanford University's Global top 2% top scientists award for five consecutive years (2020-2024) Extensive publication record in top-tier information systems journals Professor Yang's research interests focus on information management, electronic commerce, knowledge management, service innovation, and information system development. His work demonstrates a consistent focus on understanding technology adoption behaviors, particularly in mobile and social contexts. He has made significant contributions to understanding how consumers interact with location-based services, social media applications, and smart home technologies. His research often employs sophisticated methodologies including fuzzy logic, multicriteria decision making, and sentiment analysis to address complex information systems challenges. His publication record shows a consistent trajectory of high-impact research, with numerous articles in SSCI and SCI-indexed journals. Recent work has particularly focused on location-based advertising, smart home adoption, and social media behavior. Professor Yang has successfully secured multiple research grants from Taiwan's Ministry of Science and Technology, demonstrating the significance and impact of his research agenda. Global top 2% top scientists (lifetime) - Stanford University (2020-2024) Multiple research grants from Taiwan's Ministry of Science and Technology Extensive publication record in top-tier journals Research cited internationally in information systems literature Professor Yang has been actively involved in numerous research projects, particularly those examining social media behavior, location-based services, and knowledge management. His work bridges theoretical frameworks with practical applications, making significant contributions to both academic literature and industry practice. As a principal investigator on multiple Ministry of Science and Technology projects, he has demonstrated leadership in advancing information systems research in Taiwan.
Professor Woo-Tsong Lin is a distinguished faculty member in the Department of Management Information Systems at National Chengchi University's College of Commerce in Taiwan. With over three decades of academic experience, he has established himself as a leading researcher in supply chain management and information systems. His career at NCCU spans from Assistant Professor (1990-1995) to full Professor (1995-present), with additional administrative roles including Department Chair (1996-1999) and Deputy Dean of the College of Commerce (2010-2011, 2013-2015). Ph.D. in Industrial Engineering & Operations Research, University of California, Berkeley (1988-1990) M.S. in Industrial Engineering, University of California, Berkeley (1985-1988) B.S. in Industrial Engineering, Tunghai University, Taiwan (1977-1981) Professor Lin's research focuses on supply chain management, supply chain innovation, e-business, decision support systems, and software industry development and management. His work bridges theoretical frameworks with practical business applications, particularly in developing optimization models for complex supply chain problems under uncertainty. He has made significant contributions to green supply chain management, reverse logistics, and the application of emerging technologies like blockchain in supply chain contexts. His research often integrates operations research methodologies with information systems perspectives to address contemporary business challenges. Analysis of Professor Lin's recent publications reveals a strong focus on supply chain resilience, sustainability, and the application of advanced computational methods to supply chain problems. His work frequently addresses uncertainty in supply chain networks, green logistics, and the integration of new technologies like blockchain into traditional supply chain operations. There's a clear evolution in his research from foundational supply chain management topics to more complex problems involving sustainability, risk management, and emerging technologies. Distinguished Professor award from National Chengchi University (2008) Professor Lin has led numerous research projects funded by Taiwan's Ministry of Science and Technology (previously National Science Council), focusing on supply chain risk management, green closed-loop supply chains, and innovative applications of information technology in business processes. His research has practical implications for industry, particularly in manufacturing, retail, and technology sectors. While specific student advising information isn't detailed in the provided materials, his extensive publication record with various co-authors suggests active mentorship of graduate students. Professor Lin's work intersects with several research labs at NCCU, particularly those focused on E-Business, Supply Chain Management, and emerging technologies. His research on blockchain applications in supply chain management aligns with interests of the Lab for Electronic Commerce and Service Science, while his work on sustainable operations connects with the Digital Sustainable Enablement Lab.
Jiann-Min Yang is a Professor in the Department of Management Information Systems at National Chengchi University in Taiwan with a distinguished academic career spanning over three decades. His research has significantly contributed to the fields of information systems, electronic commerce, and data analytics. Dr. Yang earned his Ph.D. in Management Science from the University of Texas, a Master's degree in Management from National Chiao Tung University, and a Bachelor's degree in Civil Engineering from National Taiwan University. His academic journey began in 1987 when he joined National Chengchi University as an Associate Professor before being promoted to full Professor in 1991. His research expertise focuses on Information Management, Electronic Commerce, Innovation Management, Intelligent Systems, and Social Capital. Dr. Yang has published extensively on text mining applications, social network analysis, financial technology, and intelligent business systems. His scholarly work demonstrates a clear evolution from foundational research in expert systems and neural networks to cutting-edge applications of big data analytics in business contexts. Analysis of Dr. Yang's publication record reveals a strong trajectory toward practical applications of data science in finance, real estate, and e-commerce. His recent work prominently features sentiment analysis, topic modeling, and machine learning techniques applied to complex business problems. Over 30 years of academic experience at National Chengchi University Multiple administrative leadership roles including Department Chair and Computer Center Director Extensive research funding from Taiwan's National Science Council Active supervision of graduate students and research teams Dr. Yang has established research connections with multiple laboratories at National Chengchi University, particularly those focused on Electronic Commerce, Intelligent Finances, and Digital Innovation. His work continues to bridge theoretical research with practical business applications, maintaining relevance in the rapidly evolving field of information systems.
Eugenia Huang is a Professor at the Department of Management Information Systems, College of Business, National Chengchi University. She holds a Ph.D. in Electrical and Computer Engineering from Northeastern University (USA) and has been affiliated with NCCU since 1993. Her career spans over three decades in academia with a focus on digital commerce, knowledge systems, and human-technology interaction. Ph.D., Electrical and Computer Engineering, Northeastern University (1987-1991) M.S., Computer Information, University of Michigan M.S., Physics, Northwestern University B.S., Physics, National Tsing Hua University Dr. Huang's research revolves around E-Commerce and M-Commerce systems, Smart Living technologies, and Knowledge Management frameworks. Her work explores how digital platforms reengineer business processes and impact consumer behavior through innovative service design. Analysis of her 15 most recent publications shows sustained focus on mobile commerce (2015-2018), digital trust models (2017), and knowledge interaction mechanisms (2013). Key trends include virtual community dynamics, service quality measurement, and the psychological impacts of digital technologies. Best Paper Award, Southwest DSI (2005) Distinguished Paper Award, DSI (2010) Best Paper Nomination, HICSS (1999) NCCU Distinguished Professor (1997) Best Paper Award, Asia Pacific DSI (1996) She has supervised student research on topics including consumer behavior in online gaming, mobile technology adoption, and virtual community development. Her career also includes part-time administrative roles as department chair (2008-2011).
巫立宇 is a full Professor in the Department of Business Administration at National Chengchi University's College of Commerce in Taipei, Taiwan. With over two decades of academic career progression from Associate Professor (2008) to full Professor (2010-present), he has established himself as a leading scholar in business administration with particular expertise in sales, customer relationship management, international business, and strategic marketing. His research interests center on buyer-seller relationships, strategic orientations, innovation management, and resource-based perspectives in business contexts. Specializes in the dynamics of customer relationship management and strategic marketing Expert in international business operations and channel management Research focuses on asset specificity, trust, and commitment in business relationships Investigates the connections between perceived value, transaction costs, and customer behavior Professor Wu has published extensively in top-tier international journals including Journal of Business Research (with multiple publications), Industrial Marketing Management, Marketing Intelligence and Planning, and British Journal of Management. His research demonstrates a consistent focus on understanding business relationships from multiple theoretical perspectives including transaction cost economics, resource-based view, and dynamic capabilities theory. Scientific Recognition: Named among Global Top 2% Scientists by Stanford University Recognized as one of Asia's Top 100 Marketing Scholars (2017) Multiple National Science and Technology Council Research Awards Served as Associate Editor for Journal of Business Research (2007-2016) Professor Wu has demonstrated exceptional teaching performance, receiving numerous teaching excellence awards across multiple academic years. His commitment to both research excellence and quality education has made him a respected figure in Taiwan's business academia.