جستجوی استاد راهنمای دانشگاهی

Verena Batt serves as a Lecturer and Project Manager at the Institute for Business and Regional Economics (IBR) within the Business School of Lucerne University of Applied Sciences and Arts (HSLU). Her academic journey began with studies in business administration, French, and Spanish at the University of Mannheim, followed by doctoral research at the University of Basel on "Quality of Internal Brand Management." Prior to joining HSLU, she held positions as a postdoctoral researcher at the University of Basel and junior professor of business administration with a focus on marketing at Leuphana University Lüneburg. Dr. Batt's educational background includes a comprehensive business administration degree complemented by studies in Romance languages. She earned her doctorate from the University of Basel with research focused on internal brand management and employee behavior. Her academic path reflects a strong foundation in both theoretical business concepts and practical applications across multiple industries including consulting, IT, and chemistry. Her research primarily centers on marketing with a specialized focus on employer branding, consumer behavior, and brand management. Batt investigates how employer brand personality influences job application intentions, develops measurement scales for employer branding, and examines the relationship between corporate social responsibility and brand credibility. Her work bridges theoretical marketing concepts with practical applications in business settings, particularly examining how brands can effectively engage both consumers and employees. She has published extensively in marketing journals and presented at major international conferences including EMAC and AMA. Dr. Batt's publication record demonstrates consistent research output with a clear trajectory from foundational work on brand management and consumer behavior toward more specialized topics in employer branding and digital marketing innovations. Her 15 most recent publications reveal a strong emphasis on employer branding measurement and applications, while also exploring emerging areas such as NFTs in luxury branding and generative AI in language education. Teaching Award from the Faculty of Business and Economics at Leuphana University Lüneburg for Communication Management in the Age of Social Media (2018) Most Outstanding Reviewer, Track Services Marketing for Review Conference Papers (2017) Brand Association Science Award for Dissertation (2014) As a reviewer for academic journals including "Die Unternehmung" and the Open Education Platform for Management Schools, and as a member of the European Marketing Academy and the Association of University Professors of Business Administration, Batt contributes significantly to the academic community. Her teaching responsibilities at HSLU span Business Psychology and Business Administration programs, covering marketing, statistics, and methodology courses. She leads multiple research projects including Automated Talent Recruiting, Psychosocial healthcare for refugees, and Time Banks as retirement provision in Switzerland, demonstrating her commitment to both theoretical research and practical applications that address contemporary business challenges.

• Marketing
• Employer Branding
• Consumer Behavior
• +۳ مورد دیگر

Dr. Patric Wyss is a Research Associate at the School of Applied Psychology, University of Applied Sciences Northwestern Switzerland (FHNW) and concurrently serves as a Research Associate at the Institute for Social and Preventive Medicine (ISPM), University of Bern. His interdisciplinary work bridges psychology, data science, and healthcare, focusing on innovative approaches to health diagnostics and workplace mental health. Dr. Wyss completed his academic training at the University of Bern, Switzerland with a Doctorate in Biomedical Sciences (2019-2022), Master's degree in Statistics and Data Science (2017-2020), Master's degree in Psychology (2014-2017), and Bachelor's degree in Psychology with a Minor in Mathematics (2010-2014). His research interests center on work and health, predicting health variables with complex algorithms, and data-driven personalized health diagnostics. Dr. Wyss has made significant contributions to dementia diagnosis through data-driven approaches, cognitive assessment tools, and digital interventions for mental health. His work often integrates machine learning with clinical psychology to develop predictive models for health outcomes. Analysis of his recent publications reveals a strong focus on neurodegenerative diseases, particularly dementia and cognitive decline in aging populations. His research increasingly incorporates digital health technologies, virtual reality, and algorithmic approaches to develop personalized diagnostic tools. The publications demonstrate a progression from fundamental cognitive neuroscience to applied health diagnostics with practical workplace applications. Dr. Wyss has been actively involved in several significant projects including Digital Balance, Healthy@Work, and work-related stress and mental disorders in the workplace. His current position at the Institute for Mental and Organizational Health at FHNW focuses on how digitalization, social upheavals, and new forms of work present both opportunities and challenges for mental and organizational health. His professional activities include research collaboration across multiple institutions, development of digital assessment tools, and investigation of HR analytics applications for health monitoring. Dr. Wyss has also contributed to the development of serious games for cognitive assessment and rehabilitation, particularly for older adults and patients with neurological conditions.

• Work and Health
• Health Diagnostics
• Data Science
• +۴ مورد دیگر