- Marketing
- Consumer Behavior
- Entrepreneurship
- +۴ مورد دیگر
Јусуф Зеќири serves as a Professor at the Faculty of Business and Economics, South East European University (SEEU) in Tetovo, North Macedonia, where he has been employed since October 2005. His current full-time position follows progressive roles including Director of SEEU's E-Learning Center (2015-2020) and Prodean of the Faculty of Business and Economics (2009-2010), demonstrating sustained institutional commitment and leadership. His academic credentials feature dual doctoral degrees: a Doctor of Business Administration from SMC University, Switzerland (2007-2011) specializing in Marketing, and a Doctor of Economic Sciences from Ss. Cyril and Methodius University, Skopje (2009-2011) focused on International Business. Additional qualifications include a Master's in International Trade from Ss Cyril and Methodius University and University of Rennes, France (2002-2006), and foundational training in English Language and Literature from Al-Azhar University, Cairo (1990-1995). Zeqiri's research explores cultural intersections in consumer behavior , particularly examining how religious identity (Islamic contexts), digital transformation , and socioeconomic transitions shape market dynamics. His work spans green consumerism in Türkiye , halal tourism positioning , and pandemic-era e-learning adaptation across Balkan universities. This cross-disciplinary approach bridges Marketing, Entrepreneurship, and Higher Education through rigorous quantitative methodologies. Analysis of his 2021-2024 publications reveals three dominant trajectories: (1) digital commerce evolution examining social media's role in purchase decisions across fashion, food, and luxury sectors; (2) culture-driven consumer psychology investigating religious identity's impact on product adoption; and (3) institutional resilience in higher education during crises. His work consistently emphasizes comparative Balkan-Middle Eastern perspectives with methodological strengths in correspondence analysis and structural equation modeling. Scientific recognition includes: Extensive publication record in Scopus-indexed journals including Technological Forecasting and Social Change and British Food Journal Cross-national research spanning 15+ countries with focus on Muslim-majority markets Leadership in SEEU's digital education infrastructure through E-Learning Center directorship His advisory capacity remains unquantified in available records, though his 19-year academic career suggests significant mentorship of business students. Current research priorities appear focused on post-pandemic educational restructuring and ethical dimensions of Islamic marketing, leveraging his multilingual proficiency (Albanian native; English, French, Arabic fluent) for transnational collaboration. Zeqiri's institutional impact is anchored in SEEU's E-Learning Center development, where he pioneered blended learning frameworks validated during the COVID-19 transition. His team currently investigates AI-enhanced educational personalization and gender-inclusive entrepreneurship ecosystems in transition economies, maintaining SEEU's regional leadership in business education innovation.








