Katharina Kaltenbrunner serves as an Associate Professor in Business Administration at the University of Salzburg (Paris Lodron Universität Salzburg), where she maintains an active research profile with publications extending through 2025. Her institutional affiliation is evident from her university email address (Katharina.Kaltenbrunner@plus.ac.at) and ORCID profile. Her research interests focus on nonprofit marketing, blood donation behavior, partnership capabilities, disaster management, and volunteer tourism. Kaltenbrunner's work examines how dynamic partnership capabilities influence blood donation behavior, with particular attention to organizational context variables and emotional appeals through electronic word of mouth (e-WOM). She investigates how strategic relationships between blood donors and donation agencies can be optimized, and extends this research framework to areas like volunteer tourism and disaster management. Her recent publications demonstrate a strong focus on blood donation systems and partnership dynamics, with multiple publications in 2025 addressing these themes from different methodological angles. This research trajectory shows consistent development from her earlier work on disaster management exercises like Taranis 2013. Her scientific recognition includes: Best Paper Award (2024 with Stötzer) Best Paper Award (June 25, 2025 with Scheibmayr) Best Reviewer Award (March 23, 2018) Leopold-Kunschak Wissenschaftspreis 2009 (April 17, 2009) Maria Schaumayer Anerkennungspreis (2020) Kaltenbrunner has led significant research projects including 'Individual and organizational determinants of multiple blood donation' (2018-2024) as Project Manager, and 'Administrative evaluation of the international disaster management exercise Taranis 2013' (2012-2013). Her academic activities are extensive, with 78 recorded activities including 49 presentations, 12 event organizations, and 9 committee memberships spanning from 2005 to 2025. Her research has practical applications in public health campaign design, nonprofit management, and disaster response coordination, with evidence of ongoing collaborations with researchers like Scheibmayr and Stötzer across multiple publications and presentations.







