Carolina Luis Bassaمشاهده پروفایل
استاد پژوهش
- Marketing
- Sustainability
- Technology in Business
- +۳ مورد دیگر
Carolina Luis Bassa is a Research Professor at the Universitat Pompeu Fabra Barcelona School of Management (UPF-BSM), serving as Academic Director and leading the Department of Business and Strategic Management. She directs multiple master’s programs and heads the Mercadona UPF-BSM Chair of Circular Economy. Her expertise spans Marketing, Sustainability, and Technology applied to business strategy, with a focus on digital transformation and circular economy practices in industries like agri-food distribution. Her academic journey includes roles as Vice-Dean of Teaching Staff and Academic Director, reflecting her commitment to educational innovation. Research interests emphasize sustainable consumer behavior, data-driven business models, and the integration of technology in CRM and customer experience management. Over 35 years, she has advised students and professionals on strategic applications of marketing and technology. Research Trends: Recent publications highlight circular economy adoption in agriculture, transparency in sharing economies, and data-driven strategies in customer-centric models. She bridges academic insights with industry challenges, particularly in leveraging technology for sustainable business practices. Awards & Grants: No specific awards are listed, but her leadership roles and chair position indicate significant institutional recognition. Grants and partnerships likely stem from her involvement with initiatives like the Mercadona Chair. Labs & Teams: Leads the Mercadona UPF-BSM Chair, focusing on circular economy research and collaboration with industry partners.










