Carmen Acatrinei serves as Associate Professor at the Department of Marketing, Faculty of Marketing, Bucharest University of Economic Studies. With over 15 years of academic experience since joining in 2008, she teaches undergraduate and graduate courses including Direct Marketing, Online Advertising, Social Media Marketing, and Customer Relationship Management in both Romanian and English. Her educational background includes: Postdoctoral Studies in Marketing (2015) PhD in Marketing (2011) Master's Degree in Marketing (2009) Bachelor's Degree in Business Administration (2007) Dr. Acatrinei's research focuses on three interconnected domains: online advertising effectiveness (particularly social media platforms), AI-enhanced CRM systems, and data-driven direct marketing strategies. Her work bridges theoretical marketing frameworks with practical digital applications, emphasizing consumer behavior analysis in online environments and the ethical implications of data usage. She investigates how emerging technologies transform traditional marketing paradigms while maintaining consumer-centric approaches. Her publication portfolio demonstrates consistent thematic focus across digital marketing domains, with recent works examining energy consumption paradoxes in digital societies, gamification mechanics in affiliate programs, and privacy literacy measurement frameworks. The research shows progressive sophistication in methodology, evolving from exploratory assessments toward data mining applications and cross-disciplinary integration with sustainability science. Dr. Acatrinei actively participates in national research projects (POC, PNCDI III, IDEI, PN II) and international Erasmus+ initiatives, contributing to collaborative research teams focused on digital marketing innovation. Her teaching directly incorporates these research insights, creating a synergistic relationship between academic inquiry and educational practice.
