Prof. Dr. Jan Landwehr is a full professor of business administration specializing in marketing at Goethe University Frankfurt since 2012. He leads the Chair of Market and Consumer Psychology and serves as academic director for master’s programs in business administration and international management. His research integrates consumer psychology, empirical aesthetics, and product design, focusing on measurable consumer behavior and interdisciplinary approaches. Landwehr holds a doctorate from the University of St. Gallen (2008) and has extensive teaching experience, earning 16 Best Teaching Awards from his faculty. His work bridges marketing and social psychology, with publications in top journals like Journal of Marketing and Journal of Consumer Psychology . Key themes include processing fluency, evaluative conditioning, and the aesthetic fidelity effect. His research explores how design features, symbolic communication, and emotional preferences influence consumer decisions. Recent studies address topics like food waste reduction via anthropomorphism, online retail delivery impacts, and slow-motion effects in advertising. He collaborates with scientific staff including Lennart Kehl and Tim Stonner, advancing methodologies in eye-tracking analysis and design prototypicity measurement. Prof. Landwehr’s interdisciplinary approach spans marketing strategy, brand equity leveraging, and computational aesthetics. His lab at RuW building, Campus Westend, hosts ongoing projects on consumer behavior in digital ecosystems and sustainable consumption trends.
