Professor Johanne Brunet is a faculty member in the Department of Marketing at HEC Montréal, specializing in international marketing, creativity, and cultural industries. She holds a Ph.D. in Industrial and Business Studies from the University of Warwick and an MBA from HEC Montréal. Her expertise includes strategic alliances, performance measurement, and marketing innovations in cultural sectors. Education MBA, HEC Montréal Ph.D. (Industrial and Business Studies), University of Warwick Research Interests Her research focuses on cross-border marketing strategies, cultural industry dynamics, and the impact of strategic partnerships in globalized markets. She has published extensively on topics such as international film production, luxury brand performance, and experiential marketing in museums. Articles & Contributions Recent work includes analyses of cultural policy, digital marketing in virtual environments, and strategic challenges in the film and fashion industries. Her 2021 chapter on internationalization in arts marketing highlights cross-cultural business practices. Awards Recipient of the King Charles III Coronation Medal (2023) Teaching & Supervision Professor Brunet teaches courses like 'Strategic Marketing' and 'Tactical Marketing Deployment'. She has supervised over 15 master’s theses and projects, including studies on strategic alliances in streaming platforms, B2B client engagement during the pandemic, and cultural export strategies for Québécois cinema. Affiliations She is an Associate Member of the Carmelle and Rémi Marcoux Chair in Arts Management at HEC Montréal, contributing to academic and policy initiatives in cultural industries.










