Jessica Darveau is an Associate Professor in the Marketing Department at the Faculty of Business Administration, Université Laval. With a unique interdisciplinary background combining business, art history, and fine arts, she brings distinctive perspective to marketing research. Her educational background includes a Doctorate in Marketing from HEC Montréal, a Master of Arts in Art History from Concordia University, and a Bachelor of Fine Arts from Bishop's University. This diverse academic foundation informs her research approach at the intersection of culture, ethics, and consumer behavior. Professor Darveau's research focuses on the cultural and experiential dimensions of consumption, with particular emphasis on responsible marketing practices, arts and culture marketing, and age-inclusive approaches. Her work explores how consumers navigate liminal experiences, engage with death-related marketing content, and participate in cultural consumption. She has made significant contributions to understanding crowdfunding in creative industries and ethical considerations in marketing to diverse populations. Her publication record demonstrates consistent scholarly output in high-impact journals across marketing, consumer behavior, and interdisciplinary fields. Recent work shows increasing focus on ageism in marketing and ethical considerations in contemporary consumer contexts. Active contributor to the advancement of the marketing discipline Involved in university and faculty initiatives Engaged with media on marketing topics Provides professional services to companies Professor Darveau supervises students and contributes to developing responsible marketing practices that balance business needs with ethical considerations, particularly in sensitive domains like age-related marketing and bereavement contexts.
