Robert Blażlakمشاهده پروفایل
پژوهشگر
Robert Blażlak is affiliated with the Faculty of Organization and Management at Lodz University of Technology, working within the Institute of Marketing and Sustainable Development. His role involves active participation in academic functions, including serving as a Council Member of the Management Engineering Study Programme. University: Lodz University of Technology School: Faculty of Organization and Management Department: Institute of Marketing and Sustainable Development Blążlak’s research focuses on innovation management , technology transfer and marketing , processes management , and marketing management . His work often examines how innovation and sustainable practices intersect in business contexts, particularly within SMEs and regional ecosystems. His recent publications highlight trends in business innovation , with emphasis on technology transfer mechanisms , innovation ecosystems , and marketing strategies . These works span topics like closed-loop supply chains, digital branding, and challenges in online consumer behavior.








