Aradhna Krishna is the Dwight F. Benton Professor of Marketing at the Stephen M. Ross School of Business, University of Michigan. She holds affiliations with the International Institute and the Center for South Asian Studies. Her research focuses on sensory marketing, health and nutrition, corporate social responsibility, and political decision-making. She has authored influential books like Customer Sense: How the 5 Senses Influence Buying Behavior and edited collections on sensory marketing. Education: PhD in Marketing, New York University (1989) MBA, Indian Institute of Management Ahmedabad (1984) B.A. in Economics, University of Delhi (1982) Research Interests: Her work explores how sensory cues (sight, sound, touch, smell, taste) shape consumer perceptions and behaviors. Key areas include food marketing, health decision-making, and the impact of political identity on risk perceptions. She has pioneered studies on sensory marketing’s role in persuasion and product design. Awards & Recognition: Fellow of the Society of Consumer Psychology (highest honor) Recognized by HBR as 'foremost expert in sensory marketing' Consulting & Expertise: Advised organizations like Procter & Gamble, General Mills, and the World Food Program. Served as expert witness for legal cases involving Hallmark Entertainment. Engages with policy boards for global health initiatives. Labs & Teams: Active in interdisciplinary collaborations at the Ross School, focusing on consumer behavior and sensory research.









