Cameron Steer is a Lecturer at the University of West England (UWE) , specializing in Human-Computer Interaction (HCI) , User Experience (UX) , and Physical Computing . His research focuses on tangible user interfaces (TUIs) , shape-changing technologies , and non-rigid surfaces for enhancing digital art tools and game controllers. PhD in HCI from Swansea University (2020) Research Associate at University of Bath (ERC FORCE-UI, 2023) Research Assistant at Swansea University (Cherish Digital Economy Centre, 2028) His work investigates how tactile properties of deformable surfaces correlate with visual elements like colors and shapes, leading to design recommendations for intuitive interfaces. He has pioneered projects such as PickCells (reconfigurable touchscreen) and Liquid Tangible Display (mobile color mixing). Recent publications explore cross-modal correspondences, deformable interface design, and reconfigurable tactile displays, emphasizing the integration of physical and digital interaction paradigms.