- Marketing
- Market Research
- Service Marketing
- +۹ مورد دیگر
Amparo Cervera Taulet is a Full Professor at the Department of Marketing and Market Research, Faculty of Economics, University of Valencia. She holds a PhD from the same university and leads the SIV (Service, Innovation, Value) research group. She has held leadership roles including Director of the Interuniversity Institute of International Economics (2016–2023), Director of the City of Valencia Chair (2013–2015), and Director of the Sustainable Economic Model Chair (2017–2019). She currently coordinates the PhD in Marketing at the University of Valencia and co-directed the international iMBA program (2009–2012). She is Editor-in-Chief of the International Review on Public and Nonprofit Marketing (Springer) and Vice President of the International Association on Public and Nonprofit Marketing. Education: PhD in Marketing and Market Research, University of Valencia (1998) Research stays at Harvard Business School, University of Birmingham, Victoria University (NZ), and others Her research focuses on strategic marketing, service marketing, innovation, public and nonprofit marketing, and sustainable tourism . She explores how organizations in both public and private sectors create value through customer orientation, branding, and innovation. Her work integrates theoretical models with practical applications in tourism, public services, and higher education. The analysis of her recent publications reveals a consistent focus on value co-creation, customer orientation, brand personality, and innovation in service contexts . Her work spans sectors including airlines, hotels, higher education, and public administration. She frequently employs relationship marketing and stakeholder theory to understand organizational dynamics. Recent trends show growing emphasis on digital services, inclusive tourism, and sustainability . Scientific Awards: Best Paper in Industrial Marketing Management (2008) Outstanding Paper Award in Industrial Management & Data Systems (2010) Multiple presentation awards at GIKA, AIRSI, and international tourism congresses Three Extraordinary Doctorate Prizes awarded to her PhD students Best Spanish Thesis in Entrepreneurship (awarded to her student) Amparo Cervera has supervised 13 doctoral theses and numerous master's projects, many funded by public and private institutions, reflecting strong knowledge transfer. She has participated in over 25 research projects, including European (ENPI) and public-funded initiatives on sustainable tourism and urban development. She has evaluated research for ANEP, DEVA-AAC, and the European Commission. She is actively involved in academic governance as a member of ANECA PEP commission, faculty board, and university gender and sustainability commissions. She leads the SIV (Service, Innovation, Value) research group and has directed competitive projects like Newcimed (sustainable Mediterranean tourism) and cruise tourism sustainability in the Valencian Community. Her international collaborations span institutions in the US, UK, Portugal, Chile, and France.
