Melissa Clark is a Professor at Coastal Carolina University's E. Craig Wall Sr. College of Business Administration, specializing in the Department of Marketing and Hospitality, Resort and Tourism Management. Her career spans roles as Professor, Associate Professor, and Assistant Professor at Coastal Carolina University and the University of North Alabama, alongside her Graduate Teaching Assistantship at the University of Mississippi. Education: Ph.D. in Business Administration (Marketing) from the University of Mississippi MBA from the University of North Alabama Bachelor of Business Administration in Finance from the University of North Alabama Dr. Clark's research focuses on Business Sustainability, Marketing, and Hospitality/Tourism Management , with a strong emphasis on integrating Environmental Sustainability and Relationship Marketing into sector-specific practices. Her work bridges Consumer Behavior and Social Media Marketing , analyzing trends in sustainable tourism, green energy adoption, and digital engagement. The 15 most recent articles highlight her exploration of topics such as Green Energy Purchase Intentions , Social Media's Role in Tourism Promotion , and Pharmaceutical Market Segmentation , reflecting a multidisciplinary approach to sustainable business practices. Teaching Interests: Business Sustainability, Principles of Marketing, and Sustainability and Social Responsibility.









