جست‌وجوی استاد و پژوهشگر

Alessandro Golkarمشاهده پروفایل

استاد

• Space Systems Engineering
• CubeSat and Nanosatellite Technology
• Satellite Constellations
• +۵ مورد دیگر

Prof. Alessandro Golkar is a Professor at the Technical University of Munich (TUM), leading the Chair of Picosatellites, Nanosatellites, and Satellite Constellations. He joined TUM in September 2022 and previously served as one of the founding faculty members at Skoltech, a Moscow-based graduate research university. His research focuses on advanced space mission concepts, systems engineering for picosatellites, and federated satellite systems. Prior to academia, he held roles at Airbus CTO, contributing to technology roadmapping and planning. His academic background includes expertise in aerospace engineering, systems design, and agile development methodologies for space hardware. Key research areas include CubeSat constellations, distributed satellite systems, and the integration of AI tools like Large Language Models (LLMs) into spacecraft design processes. He has pioneered projects such as the FSSCat mission, winner of the ESA Sentinel Small Satellite Challenge, and has explored applications of additive manufacturing for lunar missions. Prof. Golkar’s awards include the 2021 Karman Fellowship and IEEE Senior Membership (2018). His recent work emphasizes optimizing satellite networks, digital twin implementation, and orbital maneuvering for collision avoidance. He actively contributes to technology roadmapping, focusing on future human landing systems and lunar infrastructure development. Education: Ph.D. in Aerospace Engineering (details not explicitly stated). Grants & Funding: Extensive grants for CubeSat projects, federated systems research, and space technology innovation. Labs/Teams: Leads the Chair’s research group at TUM and collaborates with industry partners like Airbus on advanced mission concepts. His publications span over two decades, addressing topics like constellation design, machine learning in space, and agile processes for hardware development. He advocates for hybrid agile methodologies to bridge traditional systems engineering and modern product development.

Matthias Mannمشاهده پروفایل

استاد

• Mass Spectrometry
• Proteomics
• Systems Biology
• +۶ مورد دیگر

Professor Matthias Mann is a world-leading scientist serving as Director of the Proteomics and Signal Transduction department at the Max Planck Institute of Biochemistry in Martinsried, Germany, and Director of the Proteomics department at the Novo Nordisk Foundation Center for Protein Research, Faculty of Health Sciences, University of Copenhagen, Denmark. With an h-index exceeding 277 and over 350,000 citations, he is recognized as the highest cited German researcher and one of the most influential scientists globally in proteomics. His educational background includes: Ph.D. in Chemical Engineering from Yale University (1988) Master's Degree in Physics from Georg August University Göttingen (1984) Bachelor's of Arts in Mathematics from Georg August University Göttingen (1982) Professor Mann's research focuses on advancing mass spectrometry-based proteomics to understand biological systems at the protein level. His work spans technological developments in mass spectrometry, bioinformatics and computational analysis, signal transduction and posttranslational modifications, and clinical proteomics applications for disease diagnosis and treatment. The Mann lab has pioneered groundbreaking methods like SILAC for quantitative proteomics and MaxQuant for proteome data analysis. Their vision is to translate proteomics knowledge into clinical practice for predictive, diagnostic, and preventive medicine, with recent work focusing on AI-guided platforms for analyzing proteomes from minimal tissue samples. Analysis of Professor Mann's recent publications reveals a strong trend toward clinical applications of proteomics, particularly in cancer research, metabolic diseases, and neurodegenerative disorders. His work increasingly integrates spatial proteomics, single-cell resolution techniques, and artificial intelligence approaches to uncover disease mechanisms and identify potential biomarkers, with a clear shift from basic technology development toward direct clinical applications and personalized medicine. Professor Mann has received numerous prestigious awards throughout his career: 2025: Elected member of the American National Academy of Sciences 2024: Dr. H.P. Heineken Award for Biochemistry and Biophysics 2023: Otto Warburg Medal 2019: Nominated member of the Bavarian Academy of Sciences 2013: Elected member of Leopoldina German National Academy of Sciences 2012: Körber European Science Award, Louis-Jeantet Foundation Prize for Medicine, Ernst Schering Prize, and Leibniz Prize Professor Mann leads a highly collaborative research team involved in multiple international networks including the Bill & Melinda Gates Foundation, Michael J. Fox Foundation for Parkinson's Research, CLINSPECT-M, and Munich Heart Alliance. His lab has mentored numerous successful researchers, with several former postdocs receiving prestigious ERC Starting Grants. The Mann group has developed innovative clinical proteomics pipelines for analyzing archived tissue specimens and body fluids, aiming to identify protein markers for early detection of diseases such as diabetes and cancer. The Mann lab operates across two major research centers with state-of-the-art mass spectrometry facilities. Their Clinical Knowledge Graph platform integrates multi-omics data with extensive metadata, creating an ecosystem for machine learning applications in proteomics. Current research focuses on developing highly sensitive methods that can profile thousands of proteins from minimal cell samples, enabling the identification of critical disease-related proteins and supporting the development of individualized therapies.

• Computer Architecture
• Machine Learning
• Cloud Computing
• +۴ مورد دیگر

Chita R. Das is a Professor at Pennsylvania State University, known for extensive contributions in computer architecture, machine learning, and high-performance computing. Their research focuses on optimizing hardware-software co-design for edge computing, cloud infrastructure, and energy-efficient systems. Key areas include FPGA acceleration, GPU optimization, and serverless computing frameworks. Das collaborates frequently with institutions like AMD and Intel, addressing challenges in parallel computing and distributed systems. Their work bridges theoretical advancements with practical applications in recommendation systems, bioinformatics, and real-time video processing. Research interests span across hardware acceleration techniques, cloud resource management, and sustainable computing. Notable projects include adaptive training frameworks for intermittent power environments and neural-augmented game streaming for mobile platforms. Das's publications often address performance bottlenecks in modern architectures and propose novel solutions for latency and energy efficiency. Recent articles highlight innovations in serverless computing cost optimization, low-bandwidth VR streaming, and FPGA-based bioinformatics tools. Their contributions are characterized by interdisciplinary approaches combining computer architecture with machine learning and embedded systems.

Feng Chengمشاهده پروفایل

پژوهشگر

• Data-Driven Security Engineering
• Security Analytics
• Network Security
• +۱۹ مورد دیگر

Dr. Feng Cheng is a Senior Researcher and head of the IT Security Engineering (Sec-Eng) Team at the Hasso Plattner Institute (HPI), Germany, and serves as the Representative of the Chair "Internet Technologies and Systems" at the Digital Engineering Faculty, University of Potsdam. He holds a PhD from the University of Potsdam, an MEng from Beijing University of Technology, and a BEng from Beijing University of Aeronautics and Astronautics. His research is centered on data-driven security engineering, security analytics, network security, cloud security, firewall, IDS/IPS, attack modeling, and penetration testing. Dr. Cheng's research interests span a broad range of cybersecurity domains, with a strong emphasis on security analytics , data-driven threat detection , cloud and network security , and authentication . His work integrates advanced data engineering and machine learning techniques to enhance security operations, including intrusion detection, threat intelligence, and security information and event management (SIEM). Key application areas include IoT security, mobile security, and web security. The recent publications of Dr. Cheng and his team reflect a significant trend towards leveraging big data analytics , machine learning , and graph-based methods for cybersecurity. Their work focuses on developing frameworks for blockchain-based public key infrastructures, advanced SIEM analytics, malware detection using NLP, and chaos engineering for cloud security. This demonstrates a strong commitment to creating practical, scalable, and intelligent solutions for modern security challenges in complex, distributed environments. Dr. Cheng is actively involved in the academic community as a member of ACM and IEEE, a program committee member for numerous international conferences, and an organizer of workshops on cloud computing and cybersecurity. He has also served on editorial boards for international journals. He supervises a large group of PhD, master's, and bachelor's students, guiding research on topics such as security analytics, cyber threat intelligence, digital credentials, and behavioral authentication. He leads the Sec-Eng team, which conducts research on a diverse portfolio including the Security Analytics Lab, HPI-VDB (vulnerability database), Lock-Keeper (physical separation technology), and the Security Lab Generator for scenario-driven security training.

• Neuromorphic Computing
• Hardware Accelerators
• VLSI Circuits
• +۵ مورد دیگر

Prof. Dr. Tobias Gemmeke is a University Professor at RWTH Aachen University's Faculty of Electrical Engineering and Information Technology, leading the Chair of Integrated Digital Systems and Circuit Design. His work focuses on neuromorphic computing, hardware accelerators, and energy-efficient electronics. He has pioneered advancements in FPGA-based computational neuroscience simulators, neuromorphic processor architectures, and sensor integration for industrial and medical applications. Research interests include time-domain computing, ReRAM reliability, and co-optimization of neural networks with hardware. Notable contributions include the neuroAIx framework for accelerated neuroscience simulations and energy-efficient ASIC designs for post-quantum cryptography. He actively explores memristive devices and domain generalization techniques for edge computing. Recent publications highlight innovations in spiking neural networks, sensor systems for plain bearings, and time-domain compute-in-memory engines. His work bridges theoretical neuroscience with practical hardware implementations, emphasizing scalability and real-time performance.

Oliver Hohlfeldمشاهده پروفایل

استاد

• Network Security
• Network Measurements
• Internet Architecture
• +۹ مورد دیگر

Oliver Hohlfeld is a Professor at the University of Kassel, where he leads the Distributed Systems group. He previously held academic positions at Brandenburg University of Technology and RWTH Aachen University, and was a visiting scholar at the University of Wisconsin–Madison. His research focuses on network security, Internet measurements, and Quality of Experience (QoE). He completed his Ph.D. in Computer Science at TU Berlin under Anja Feldmann and holds a B.Sc. and M.Sc. from Darmstadt University of Technology. He also worked at Fraunhofer IGD on telemedical network architectures. His research adopts a data-driven approach, combining large-scale Internet measurements, user studies, and machine learning to understand and improve Internet performance and security. Key areas include DDoS detection, QUIC, HTTP/2, TLS deployment, and BGP analysis. He investigates how protocols like QUIC and HTTP/2 impact user experience and network efficiency, often through empirical studies of real-world deployments. His recent publications highlight a strong trend in network security and protocol analysis, with significant work on DDoS attacks, traffic ingress detection, and web consolidation. He also explores social media dynamics and censorship circumvention through user reviews. 2022 IETF/IRTF Applied Networking Research Prize Best of CCR (2021) for TLS 1.3 deployment study ACM Senior Member (2020) IEEE QoMEX 2019 Best Reviewer Award ACM IMC Community Contribution Award (2018) He has advised numerous Master’s and Bachelor’s students, primarily at RWTH Aachen, and has been a principal investigator in major projects such as AIDOS (AI-based DDoS mitigation), DFG SFB MAKI, COMTEX, and the EU-funded SSICLOPS. He actively serves on the technical program committees of top-tier conferences including SIGCOMM, NSDI, IMC, and CoNEXT, and is a frequent reviewer for leading journals in networking and systems. He leads the Distributed Systems group at the University of Kassel, which conducts research on Internet observability, secure infrastructures, and scalable networking solutions.

• Database Systems
• Graph Databases
• Data Management
• +۷ مورد دیگر

Amol Deshpande is a Professor in the Department of Electrical Engineering and Computer Sciences at the University of California, Berkeley, College of Engineering. With over 160 publications spanning from 2000 to 2025, his research has significantly impacted the database systems community. His work bridges theoretical foundations with practical systems, evidenced by numerous publications in top-tier venues including SIGMOD, VLDB, and ICDE. Professor Deshpande's research focuses on database systems, with particular expertise in graph databases, data management, probabilistic databases, query optimization, and data provenance. His work addresses fundamental challenges in managing complex data, including efficient graph analytics, dataset versioning, streaming data processing, and privacy-preserving data management. Recent research directions include entity-relationship abstractions beyond traditional relations, standalone catalog engines for large data systems, and graph theoretical approaches to dataset versioning. His publication trends show a consistent focus on evolving database technologies, with early work on probabilistic databases and query optimization, transitioning to graph analytics and data provenance, and more recently addressing modern challenges in data cataloging, privacy-first data management, and serverless stream processing. His research spans both theoretical contributions (e.g., approximation algorithms for stochastic optimization) and practical systems building (e.g., RStore, TreeCat). Professor Deshpande has mentored numerous PhD students who have become active researchers in the database community, including Hui Miao, Souvik Bhattacherjee, and Konstantinos Xirogiannopoulos. His collaborative work spans across institutions, with frequent collaborations with researchers from MIT, University of Maryland, and other leading institutions. His research has been supported by major funding agencies and has influenced both academic research and industry practices in data management. The evolution of his work reflects the changing landscape of data management, from traditional relational systems to modern graph and streaming data challenges.

Karl-Erik Årzénمشاهده پروفایل

استاد

• Control Engineering
• Cyber-Physical Systems
• Real-Time Systems
• +۹ مورد دیگر

Karl-Erik Årzén is Professor and Head of the Department of Control Engineering at Lund University's Faculty of Engineering. He is also Co-director of the Wallenberg AI, Autonomous Systems and Software Program (WASP) and a key member of ELLIIT, the excellence center in information technology. His roles include leadership in AI and digitalization profile areas at both LTH and Lund University. His research lies at the intersection of control engineering and computer science, with a focus on cyber-physical systems, real-time systems, embedded control, and resource management in cloud and edge computing environments. He has pioneered methods for predictable performance in cloud applications and dynamic resource allocation using control-theoretic approaches. The recent publications highlight a strong trend in control over the cloud and edge, real-time scheduling co-design, distributed camera systems, and reinforcement learning for auto-scaling. Key topics include model predictive control, LQG-based scheduling, bandwidth allocation, and robustness in cyber-physical systems. The work spans theoretical control design and practical implementation in distributed systems. His scientific awards include multiple Best Paper Awards from IEEE and ACM conferences in 2018, 2016, and 2004, recognizing excellence in autonomic computing, edge computing, and real-time systems. Best Paper Award, IEEE International Conference on Autonomic Computing, 2018 Best Paper Award, IEEE International Conference on Edge Computing (EDGE), July 2018 Best Paper Award - RTNS 2016 Best Paper Award - RTCSA 2004 Årzén has supervised over 20 PhD students, including Mikael Johansson, Anton Cervin, Yang Xu, and Per Skarin, and currently supervises Ahmed Al Bayati and Max Nyberg Carlsson. His grant portfolio includes major projects such as WASP, AORTA (VINNOVA), and ELLIIT's 'Robust and Secure Control over the Cloud'. He has also contributed to innovation through tools like TrueTime and Jitterbug. He leads the RobotLab LTH initiative and is involved in the Nordic University Hub on Industrial Internet of Things (HI2OT). His work bridges academia and industry, with collaborations on adaptive control, cloud-native systems, and autonomous robotics.

• Database Systems
• Distributed Databases
• Transaction Processing
• +۵ مورد دیگر

Daniel J. Abadi is a prominent researcher in database systems at Yale University. With over two decades of impactful research, he has made significant contributions to the fields of distributed databases, transaction processing, and column-oriented database systems. His work bridges theoretical foundations with practical implementations that have influenced both academia and industry. Dr. Abadi's research primarily focuses on database system architecture, with particular emphasis on: Distributed and geo-replicated database systems High-performance transaction processing Column-oriented and analytical database systems Stream processing and real-time analytics Cloud and serverless database technologies Integration of machine learning with database systems His recent work shows a continued focus on addressing scalability challenges in modern database systems, with particular attention to multi-region transaction processing, automated data management, and the integration of machine learning techniques. The trend in his publications indicates a strong emphasis on practical, deployable systems that solve real-world problems faced by industry. Dr. Abadi has been instrumental in several major research initiatives and reports that have shaped the direction of database research, including the Seattle Report and the Cambridge Report on Database Research. Throughout his career, Dr. Abadi has mentored numerous students and collaborated extensively with leading researchers in the field. His work has received significant recognition through widespread citations and adoption of his ideas in both academic and industrial database systems.

Ralf Merzمشاهده پروفایل

استاد

• Catchment Hydrology
• Flood Risk Assessment
• Climate Change Impact on Water Resources
• +۳ مورد دیگر

Prof. Dr. Ralf Merz serves as Head of the Department of Catchment Hydrology at the Helmholtz Centre for Environmental Research (UFZ) and holds a Full Professorship in Catchment Hydrology at Martin-Luther University Halle-Wittenberg since 2011. His career bridges hydrological modeling, flood risk assessment, and water quality analysis across diverse climates from Central Asia to Europe. MSc in Civil Engineering (Technical University of Karlsruhe, 1997) PhD in Hydrology (Vienna University of Technology, 2002) Habilitation in Hydrology (Vienna University of Technology, 2009) Research Interests span comparative hydrology, flood generation mechanisms, climate change impacts on water resources, and nitrate dynamics in river systems. His work emphasizes process-based understanding of runoff events and regional flood modeling through innovative approaches like the PHEV distribution framework. Scientific Contributions include over 100 publications (2003-2025) on: Flood frequency analysis in changing climates Groundwater recharge in arid regions Hydrochemical response to droughts Remote sensing applications for groundwater studies Multi-response calibration of hydrological models Key projects involve MOSES observatory development, TRACER research school, and Pamir Mountains glaciological studies. Recognitions : APART research grant (Austrian Academy of Sciences, 2006) Leadership extends to directing the Catchment Hydrology department and participating in European hydrological networks like the Bode Hydrological Observatory and TERENO infrastructure. His methodological advancements include flood time-scale analysis and event runoff coefficient regionalization.

Gero Mühlمشاهده پروفایل

استاد

• Distributed systems
• Distributed algorithms
• Event-based systems
• +۷ مورد دیگر

Prof. Dr.-Ing. habil. Gero Mühl is a W2-Professor at the University of Rostock, where he holds the chair for "Architecture of Application Systems" since October 2009. His academic journey includes positions as a Heisenberg Fellow at the Technical University of Berlin (2009), postdoctoral research at TU Berlin (2002-2009), and doctoral studies at TU Darmstadt where he received his Dr.-Ing. degree with distinction in 2002. He completed dual Diplomas in Computer Science (Dipl.-Inform.) and Electrical Engineering (Dipl.-Ing.) from FernUniversität in Hagen in 1998. Prof. Mühl's research focuses on Self-Organizing Distributed Systems , with particular expertise in distributed systems, distributed algorithms, event-based systems, middleware, energy-efficient systems, organic computing, sensor networks, web services, and electronic commerce. His work bridges theoretical foundations with practical implementations in real-world distributed environments. His recent publications show a strong trend toward time-sensitive networking, content-based publish/subscribe systems, and P4 programmable data planes. These works address critical challenges in industrial communication, real-time systems, and network reliability. His research group has made significant contributions to making distributed systems more autonomous, reliable, and efficient. Scientific awards and recognitions include: Nomination for the Berlin Science Award for Young Scientists (2008) Heisenberg Fellowship by the German Research Foundation (DFG) (2008) Best paper award in System Software and Security at SAC 2015 Prof. Mühl has been actively involved in numerous research projects and collaborations, particularly focusing on self-organizing and self-stabilizing systems. His work on the REBECA publish/subscribe middleware represents a significant contribution to autonomous distributed systems. He has supervised numerous students and researchers, contributing to the development of the next generation of computer scientists specializing in distributed systems. His laboratory at the University of Rostock focuses on practical implementations of self-organizing distributed systems, with current projects investigating time-sensitive networking, publish/subscribe systems, and energy-efficient distributed computing. The team combines theoretical analysis with practical system development to address real-world challenges in industrial and commercial applications of distributed systems.

• Business Process Management
• Process Mining
• Complex Event Processing
• +۵ مورد دیگر

Prof. Dr. Matthias Weidlich is a faculty member at Humboldt University of Berlin within the Institute of Computer Science under the Faculty of Mathematics and Natural Sciences . His research focuses on Process Mining , Complex Event Processing , and Data Privacy with applications in Business Process Management and Scientific Workflows . Research Interests: Business Process Management and Process Mining Complex Event Processing and Stream Data Analysis Data Privacy and Security in Process Systems Scientific Workflow Systems and User Behavior Heterogeneous Network Embeddings Algorithm Design and Optimization Recent Publications (2023-2025) demonstrate expertise in: Efficient stream processing techniques Privacy-preserving process mining frameworks Scientific workflow analysis tools Graph neural network applications Multi-modal data integration Adaptive querying systems Contact: Office: Unter den Linden 6, 10099 Berlin Phone: 030 2093-41277 Email: matthias.weidlich@hu-berlin.de Web: hu.berlin/data

Serge A. Shapiroمشاهده پروفایل

استاد

• Seismology
• Geophysics
• Rock Physics
• +۵ مورد دیگر

Prof. Serge A. Shapiro is a Full Professor of Geophysics at Freie Universität Berlin since 1999 and Director of the PHASE consortium since 2004. He holds a Diploma in Applied Geophysics from Lomonosov Moscow State University (1982), a PhD from the Moscow Research Institute of Geosystems (1987), and a Habilitation from Karlsruhe University (1995). His research focuses on seismogenic processes, induced seismicity, rock physics, and subduction zone dynamics, with applications to geothermal energy, CO2 storage, and hydraulic fracturing. Education: Diploma in Applied Geophysics, Lomonosov Moscow State University (1982) PhD in Geophysics, Moscow Research Institute of Geosystems (1987) Habilitation, Karlsruhe University (1995) Research Interests: Induced seismicity from fluid operations CO2 storage and hydraulic fracturing risks Seismic hazard assessment Rock physics under stress Key Contributions: Developed the Seismogenic Index Model for induced earthquakes Pioneered DAS-based seismic monitoring techniques Advanced understanding of fault stability and pressure diffusion effects Awards: Virgil Kauffman Gold Medal (2013) for work in microseismic monitoring and rock physics Grants & Projects: PHASE consortium leader (2004–present) Utah FORGE EGS project advisor Labs/Teams: Seismology Group, Freie Universität Berlin PHASE university consortium

Riccardo Tommasiniمشاهده پروفایل

دانشیار

• Stream Processing
• Knowledge Graphs
• Query Languages
• +۳ مورد دیگر

Riccardo Tommasini is an Associate Professor at INSA Lyon , a leading engineering institution in France. He leads the Stream Processing and Knowledge Graphs research within the DB Team at LIRIS laboratory under Professor Angela Bonifati. His academic journey began with a PhD in Computer Science from Politecnico di Milano under Emanuele Della Valle, with a dissertation titled Velocity on the Web to be published as a Springer book. Research Interests : Advancing stream processing for real-time data systems Extending knowledge graphs with dynamic data Designing graph databases for big data applications Creating query languages for heterogeneous data environments Building data engineering pipelines with Apache Airflow Enabling big graph processing in distributed settings Key Contributions : Developed Zodiac framework for Datalog reasoning under rule amendments (ICDE 2025) Co-authored foundational Streaming Linked Data book with Springer (2023) Created RSP4J API for RDF stream processing (ESWC 2021) Designed challenge-based learning curriculum for Data Engineering courses Scientific Recognition : Received ANR JCJC grant for POLYFLOW project (2024) Awarded Best Resource at ESWC 2021 Managed industrial collaborations with Neo4j, InfluxData, and Confluent Advising & Teaching : Supervises Mohamed Ragab (PhD candidate at University of Tartu) Course Leadership : Foundational Data Engineering course at INSA Lyon and University of Tartu Structured around Apache Airflow , Docker, and graph databases

Philipp A. Rauschnabelمشاهده پروفایل

استاد

• Augmented Reality
• Virtual Reality
• Metaverse
• +۵ مورد دیگر

Prof. Dr. Philipp A. Rauschnabel serves as Professor of Digital Marketing and Media Innovation at the University of the Bundeswehr Munich's Faculty of Business Administration. Recognized as one of the world's leading scientists in augmented reality, virtual reality, and metaverse research, he bridges academic theory with practical business applications across multiple industries. His educational background includes: Habilitation, Dr. habil; PD, Otto-Friedrich University of Bamberg Dr. rer. pol. (psychological brand management, 2014, summa cum laude), Otto-Friedrich University of Bamberg M.Sc. in Marketing and Distribution Management, Georg-August University of Göttingen (best of class) BA in Business (Marketing and Business Information Systems), Merseburg University of Applied Sciences (Top 10% graduate) Rauschnabel's research centers on the practical implementation of spatial computing technologies in marketing contexts. He has developed influential frameworks including the XR framework that redefines the relationship between augmented reality, virtual reality, and mixed reality. His work examines how these technologies transform consumer-brand relationships, workplace operations, and marketing strategies across retail, manufacturing, and service industries. He particularly investigates the psychological mechanisms through which AR/VR experiences influence consumer behavior, brand love, and purchasing decisions. Analysis of his recent publications reveals a clear progression from basic AR applications toward more sophisticated spatial computing environments and persistent metaverse experiences. His research demonstrates increasing sophistication in understanding contextual factors, emotional responses, and long-term consumer engagement with these technologies. The work consistently bridges theoretical marketing concepts with practical implementation challenges faced by businesses. His significant scientific recognition includes: Top 1% Scientist (Clarivate Highly Cited Researcher, 2023) Top 2% Scientist (Stanford List 2023) Microsoft Academics listed as one of the top 5 AR researchers worldwide based on citation output (2021) Named one of the top 15 AR marketing researchers worldwide (Kumar, 2021) Prof. Rauschnabel serves as Associate Editor for the Journal of Business Research and chairs the bdvb research institute. He has provided expert consultation to the German Federal Government on XR/Web3/Metaverse (2022) and regularly advises major corporations across multiple sectors including food, home appliances, insurance, automotive, and telecommunications across Germany, USA, Switzerland, China, and Austria. His practical consulting work complements his academic research, creating a valuable feedback loop between theory and practice. He leads multiple research initiatives on augmented reality marketing and spatial computing, collaborating with industry partners to develop practical applications of these emerging technologies. His work emphasizes the importance of understanding both the technological capabilities and human factors that determine successful implementation of AR/VR in business contexts.