Francesca Simeoni is Associate Professor of Management at the University of Verona , Department of Business Administration, a position she has held since 2005 after serving as Assistant Professor. She earned her Ph.D. from the University of Naples “Parthenope” in 2003. Her research agenda centres on sustainable management practices , tourism destination governance , SME competitiveness , fair-trade business models , and service quality in public utilities . She leads or participates in nationally funded projects such as “Measuring the economic impact of cultural events: Tocatì – International Festival of Street Games” and “Graphic category in Confartigianato – Verona: profile and needs of services.” Since 2017 she is scientific coordinator of the Altromercato Campus public-engagement event and lecturer in the Kids University workshop “From the idea, passing through the project, to the enterprise.” She teaches extensively across bachelor’s and master’s programmes in tourism, business and languages, delivering courses including Principles of Management and Digital and Interactive Marketing . Francesca serves on multiple scientific committees for professional-development masters and specialisation courses within the university and is a member of the Department Board and the School of Economics and Management Council.
Archon Fung is the Winthrop Laflin McCormack Professor of Citizenship and Self-Government at the Harvard Kennedy School. His research focuses on policies and institutional designs that enhance democratic governance, particularly in areas of public participation, deliberation, and transparency. He co-directs the Transparency Policy Project and leads democratic governance programs at the Ash Center for Democratic Governance and Innovation. Fung has authored five books, including Full Disclosure: The Perils and Promise of Transparency and Empowered Participation: Reinventing Urban Democracy , and over fifty articles. He holds degrees from MIT: two S.B. degrees in philosophy and physics, and a Ph.D. in political science. Affiliations: Director of the Ash Center, Faculty Associate of the Ethics Center, Member of the Faculty Committee since 2009. Research Interests: Democratic innovation, participatory governance, transparency in public policy, and institutional design for equitable decision-making. His recent work explores democratic erosion, AI's impact on elections, and inclusive governance frameworks. Fung teaches courses on participation, ethics, and social innovation at the Harvard Kennedy School. He co-founded Participedia, a global platform documenting participatory governance practices. Sponsored projects include initiatives on institutional antiracism, transparent engagement, and sustainable governance reforms. His work emphasizes bridging theory and practice to strengthen democratic institutions globally.
Margarita Boenig-Liptsin is a tenure-track Assistant Professor of Ethics, Technology and Society at ETH Zurich's Department of Humanities, Social and Political Sciences, a position she has held since September 2022. Trained in Science, Technology and Society with dual PhDs from Harvard University (History of Science) and Université Paris-Sorbonne (Philosophy), she brings interdisciplinary expertise to examining the relationship between technology, power, democracy, and ethics. Her research spans several interconnected areas focusing on transformations to human identity and citizenship in relation to information technologies across time and cultures. She investigates the social and political aspects of digital technologies, identity and selfhood in technological societies, ethics of technology, and comparative cultures of innovation. Her work uniquely bridges historical analysis with contemporary ethical concerns, examining how concepts like human dignity evolve alongside technological developments from punch cards to AI governance frameworks. Her recent publications (2023-2025) reveal a strong focus on AI ethics, data justice, and the philosophical implications of algorithmic systems. These works demonstrate her consistent interest in how technology shapes democratic processes, citizenship, and ethical frameworks. Her research shows progression from historical studies of computer literacy programs to contemporary analyses of generative AI's impact on knowledge production and everyday ethics. Her scientific recognition includes: NSF funding for her collaborative project on Silicon Valley's innovation imaginary Mozilla Foundation Responsible Computer Science Challenge grant (2018-2021) Academic Data Science Alliance support (2020-2022) Sorbonne Université's Paris IAS Chair on 'Major Changes' (2021-2022) At ETH Zurich, she leads research and teaching initiatives that build connections between engineering and social sciences. Previously at UC Berkeley, she directed the Human Contexts and Ethics Program, developing the Human Contexts and Ethics component for data science education. Her work consistently emphasizes translating social science theory for diverse audiences and connecting scholarly work to community needs in Zurich, Switzerland, and Europe. She teaches courses including 'Artificial Intelligence and Human Values' and 'Research in Ethics, Technology and Society' for the Fall 2025 semester.
Rita Cucchiara is a Full Professor at the Department of Engineering 'Enzo Ferrari' of the University of Modena and Reggio Emilia. She leads the AImageLab research laboratory, part of the Artificial Intelligence Research and Innovation Center (AIRI) in Modena. Her research focuses on Computer Vision, Pattern Recognition, Machine Learning, and Multimedia, with applications in video surveillance, medical imaging, human-centered AI, and generative models. She is actively involved in interdisciplinary projects like ELIAS (European Lighthouse for AI Sustainability) and ELSA (European Lighthouse on Secure AI). Her recent roles include being elected Rector of the University of Modena and Reggio Emilia in 2025. She has organized and participated in major AI events, including workshops at NeurIPS, CVPR, and ECCV, and has contributed to advancements in multimodal models, deepfake detection, and trustworthy AI. Education details are not explicitly provided, but her extensive academic and research experience at the University of Modena underscores her expertise. She collaborates with institutions like NVIDIA, CINECA, and industry partners such as Digital Design and NVIDIA's AI Technology Center. AImageLab's projects include developing systems for medical imaging, ethical AI, and generative adversarial networks (GANs) for design surfaces. She co-organizes initiatives like the ELLIS Summer School on Large-Scale AI and contributes to policy discussions on AI ethics and societal impact. Her work spans from foundational research (e.g., vision transformers, continual learning) to applied projects (e.g., DDGan system for surface printing). Key grants and collaborations include the FAIR project and PNRR-M4C2 initiatives. She advises students and researchers in AI, with 7 PhD positions funded under national programs. Her leadership roles in AIRI and AImageLab highlight her commitment to bridging academia and industry, fostering innovation in AI-driven solutions for sustainability and healthcare.
Prof. Dr. Stefanie Hellweg serves as a Full Professor for Ecological Systems Design at the ETH Zürich , Department of Civil, Environmental and Geomatic Engineering. She is Deputy Head of the Institute of Environmental Engineering and leads groundbreaking research at the intersection of industrial ecology, life cycle assessment, and circular economy systems. PhD in Environmental Engineering (ETH Zürich, 2000) Industrial Engineering Degree (Karlsruhe University, 1996) Her research develops advanced methodologies for environmental impact assessment of products and technologies, focusing on: Life Cycle Assessment (LCA) with correlated uncertainty modeling Circular economy implementation in chemical and energy sectors Industrial symbiosis optimization for heat and nutrient flows Urban wastewater systems redesign for resource recovery Chemical pollution analysis in plastic materials Key publication trends reveal expertise in: Hybrid wastewater treatment systems Energy-efficient greenhouse cultivation Exergy analysis for sustainability metrics Machine learning applications in environmental modeling Policy-relevant industrial ecology studies She actively participates in global sustainability initiatives as: President of the International Society of Industrial Ecology (ISIE) Member of UN Environment's International Resource Panel Editorial board member for leading environmental journals
Dr. Fabian Schulz is a Senior Researcher in Ancient History at the University of Tübingen, where he works in the Department of History within the Faculty of Humanities. He leads a prestigious Junior Research Group under the Emmy Noether Programme of the German Research Foundation (DFG), titled 'Power and Influence: Influencing Emperors between Antiquity and the Middle Ages.' His academic profile also includes association with the Collaborative Research Center (SFB) 923 'Threatened Order - Societies under Stress' and active participation in the 'Tübingen Theosophy' research group. Previously, he contributed to the Heidelberg Academy of Sciences and Humanities project on John Malalas' Chronicle and the University of Tübingen's DFG project 'East and West 400-600 AD.' Dr. Schulz earned his PhD in Classics from Freie Universität Berlin (2006-2010), where he also served as a teaching assistant. During his doctoral studies, he was a Pensionnaire étranger at the École Normale Supérieure Paris. Prior to that, he completed an MA equivalent degree in Classics at Freie Universität Berlin, with time spent as a visiting student at the University of Oxford (1999-2005). His early career included teaching Latin and Greek at a grammar school in Lübeck (2006). His research specializes in power structures and influence mechanisms in ancient societies, with particular focus on how advisors shaped imperial decisions in Late Antiquity. He has made significant contributions to understanding councils of elders in Archaic Greece (especially the Spartan Gerousie), Byzantine chronography (particularly John Malalas' works), and the complex dynamics between Eastern and Western Roman empires during the 5th and 6th centuries. His methodological innovation lies in applying modern sociological models of interpersonal influence to historical analysis of ancient political culture, bridging literary representation with political reality in pre-modern monarchical states. Young researchers award for 'Ratgeber, Experten, Manipulatoren: Einfluss als Machtfaktor und Diskursobjekt in der Antike' As principal investigator of his Emmy Noether project, Dr. Schulz has secured substantial research funding from the German Research Foundation. His collaborative work includes multiple edited volumes on Late Antique history and Byzantine chronography, reflecting his strong international scholarly network. He currently serves as a deputizing member (non-professorial academic staff) on the faculty board of Humanities at the University of Tübingen. His research often intersects with contemporary concerns about power dynamics, political influence, and historical memory, as evidenced by his work on video game representations of ancient history. Dr. Schulz is an active contributor to the online commentary project on John Malalas' chronicle, specifically editing sections of Book XVIII. His work frequently involves detailed textual criticism and analysis of historical sources, with particular attention to how narratives are transmitted and reinterpreted across different cultural contexts. His scholarly approach combines philological precision with broader historical and sociological perspectives.
Marc-Antoine Dilhac serves as Associate Professor in the Department of Philosophy at the University of Montreal's Faculty of Arts and Sciences, where he also directs governance and international collaboration initiatives. He holds leadership roles as Scientific Director of Algora Lab and leads the Ethics and Politics research axis at the Centre de recherche en éthique (CRÉ). His academic affiliations extend to the Centre d'études et de recherches internationales (CÉRIUM) and the Canada Research Chair in Public Ethics and Political Theory (2014-2019). Education: PhD in Philosophy and Political Science, University of Paris I: Panthéon-Sorbonne (2009) Master 2 in Philosophy and Political Science, University of Paris I: Panthéon-Sorbonne (2003) Agrégation in Philosophy, University of Paris I: Panthéon-Sorbonne (2002) Dilhac's research spans ethics, political philosophy, and AI governance, with particular focus on democratic tolerance, multiculturalism, and the ethical implications of artificial intelligence. His work bridges theoretical political philosophy with practical applications in AI policy development, sustainable finance, and democratic institutions. He has contributed significantly to UNESCO's Recommendation on the Ethics of Artificial Intelligence and leads initiatives examining AI's impact on French-speaking culture and democratic values. His recent publications reveal a clear trajectory from foundational work on tolerance and justice theory toward contemporary AI ethics challenges. The thematic evolution shows increasing engagement with practical governance frameworks, particularly in finance and education sectors, while maintaining strong philosophical grounding in democratic theory and institutional design. Key Awards and Recognition: Canada Research Chair in Public Ethics and Political Theory (2014-2019) Banting Postdoctoral Fellowship (2011) Contributor to UNESCO's Recommendation on AI Ethics (2021) Dilhac has supervised over 15 graduate students across philosophy, political science, and interdisciplinary AI ethics programs. His research is supported by multiple grants from FRQSC, FRQNT, SSHRC, and MITACS, totaling over $2 million CAD. Current projects include the Generative AI Ethics Framework for Educational Technology (2024-2025) and the Sustainable Finance AI Tools project examining ESG/DEI disclosure analysis. He co-founded and leads the CORDÉ research group on corruption and democracy, and directs Algora Lab's work on AI governance. His upcoming February 2025 panel at Université Laval will address AI and Francophone cultural perspectives ahead of the Paris AI Action Summit.
Dr. Paola Madini serves as Senior Lecturer in Accounting within the Department for Accounting and Finance at Kent Business School, University of Kent. Holding a PhD from Bocconi University and PGCHE from Kent, she specializes in management control systems with prior academic appointments at ESADE and SDA Bocconi School of Management. Education: PhD in Business Administration and Management (Accounting and Control specialization), Bocconi University PGCHE, University of Kent Fellow of the Higher Education Academy Her research examines management control systems (MCS) design and behavioral implications, focusing on budgeting processes, performance measurement, and inter-organizational relationships. Using field-based case studies and surveys with finance professionals, she bridges academic theory with practical applications in accounting management. Recent work investigates pandemic impacts on UK healthcare organizations' MCS and explores management accounting education through participative teaching methodologies and flipped learning approaches. Publication analysis reveals consistent contributions to management accounting literature, with recurring themes in MCS configurations (coercive, enabling, diagnostic, interactive), budgetary design, and industry-specific applications in fashion/retail sectors. Her work demonstrates evolving focus from traditional budgeting processes toward contemporary challenges like emerging market dividend policies and pandemic-driven organizational adaptations. Scientific Awards: Distinguished Reviewer Award 2017 (Journal of Management Control) Runner up reviewer 2015 (Journal of Management Control) She actively supervises postgraduate research including six Master's theses on managerial reporting systems in retail, fashion company accounting implementations, and neo-colonial accounting education frameworks. Industry collaborations include IBM Italy (integrative finance organizations), DocFlow (document management systems), and CIMA (fashion company accounting systems), with current projects examining pandemic impacts on UK healthcare management control systems. As member of the McGraw Hill Higher Education Advisory Board and conference committees (Socialising Business Research, AAA Annual Meeting), she contributes to academic community development while advising publishers on management accounting textbook development and portfolio strategies.
Dr. Abdullah Bal is a researcher at Georgia State University's College of Arts & Sciences, Department of Computer Science, with over 25 years of academic experience. He holds a Ph.D. in Electrical Engineering from Yildiz Technical University (2002) and has taught graduate and undergraduate courses in algorithms, machine learning, and optical pattern recognition. B.Sc., Electronics and Communication Engineering, Istanbul Technical University (1993) M.Sc., Electrical Engineering, Yildiz Technical University (1997) Ph.D., Electrical Engineering, Yildiz Technical University (2002) His research focuses on data science, machine learning, and hyperspectral imaging applications in fields ranging from forensic analysis to historical structure preservation. He has led projects funded by the U.S. Army Research Office and the Scientific and Technological Research Council of Turkey, including real-time target detection systems and digital imaging for historical structures. Recent publications demonstrate his expertise in kernel-based transforms, ensemble learning, and hyperspectral data analysis. His work spans food safety inspection, infrared target tracking, and biometric verification systems. Faculty Outstanding Research Publication Award (2006) Turkish Air Force Academy Science Competition Winner (2009) Best Paper Award at ICFCT (2016) Previously, he chaired YTU's Informatics Department (2009-2016) and participated in academic governance through the Electrical and Electronics College Executive Committee (2012-2015). You can contact him at abal@gsu.edu in room 739, 25 Park Place.
Dr. Pavlos Tafidis is a Lecturer in Transport (Systems) Engineering at the School of Engineering, University of Edinburgh. His work integrates interdisciplinary approaches to advance transport planning and engineering, with a focus on smart and sustainable mobility solutions. PhD in Transport Engineering, Hasselt University (2022) M.Sc in Transport Planning, Aristotle University of Thessaloniki (2015) M.Eng in Transportation, Aristotle University of Thessaloniki (2013) He leads projects like "BikeHood" (Science Foundation of Ireland), developing Ireland’s first cycling neighborhood, and contributes to initiatives such as "REALLOCATE" (Horizon 2020) and "CISMOB" (Interreg Europe). His research emphasizes accessible mobility solutions, equity in transport infrastructure, and urban livability. Recent publications analyze cyclist crash hotspots using machine learning, electric bike route preferences via GPS data, and traffic-emission correlations in Dublin. His expertise spans digital twins, virtual reality, and geospatial analysis. Dr. Tafidis teaches courses including Transport Engineering 3, Transport and Society, and Multi-Scale Energy Demand, affiliated with the School of Engineering and Edinburgh Future Institute.
Dr. Baijian "Justin" Yang serves as the Associate Dean for Research at Purdue Polytechnic Institute and is a Professor in the Department of Computer and Information Technology at Purdue University. He earned his Ph.D. in Computer Science from Michigan State University, with Master's and Bachelor's degrees in Automation (EECS) from Tsinghua University. Dr. Yang has established himself as a leader in multiple interdisciplinary research domains. Dr. Yang's educational background includes: PhD in Computer Science, Michigan State University (2002) MS in Automation (EECS), Tsinghua University (1998) BS in Automation (EECS), Tsinghua University (1995) His research interests span multiple cutting-edge domains with practical applications: Cybersecurity : Developing novel approaches for threat intelligence, security education, and network defense Big Data : Creating innovative algorithms for dimension reduction, regression with categorical variables, and tensor decomposition Applied Machine Learning : Implementing AI solutions in healthcare, manufacturing, and forestry applications Digital Forestry : Using UAV imagery and remote sensing for forest management and tree species classification Dr. Yang's publication record demonstrates significant impact across multiple disciplines, with recent work focusing on spatial transcriptomics analysis (SiGra), delirium detection using limited-lead EEG, and visual localization technologies. His research bridges theoretical advances with practical applications in healthcare, manufacturing quality control, and environmental monitoring. The interdisciplinary nature of his work is evident in collaborations spanning computer science, healthcare, forestry, and manufacturing domains. His scientific achievements have been recognized with numerous awards: 2023 HRSA Building Bridges to Better Health Competition Winner (Phase 1) and 2nd place ($100,000 prize) in Phase 3 2023 Outstanding Faculty Award in Engagement, Department of Computer and Information Technology, Purdue University 2021 Leadership in Manufacturing Award, Manufacturing Times Digital (MxD) 2021 Good to Great Award, Purdue Polytechnic 2020 Outstanding Faculty Award in Discovery, Department of Computer and Information Technology 2019 University Faculty Scholars, Purdue University As an educator and mentor, Dr. Yang has advised numerous graduate students through their PhD and Master's research. His leadership extends to significant service roles including serving as Faculty Champion for the Holistic Safety and Security research impact area at Purdue Polytechnic from 2018 to 2021, board membership with ATMAE (2014-2016), and participation in the IEEE Cybersecurity Initiative Steering Committee (2015-2017). He holds valuable industry certifications including CISSP, MCSE, and Six Sigma Black Belt, demonstrating his commitment to bridging academic research with industry practice. Dr. Yang leads multiple research projects including "Digital Forestry" for developing tools to quantify forest function, "CHEESE" (Cyber Human Ecosystem of Engaged Security Education), and "CICI" (Supporting Controlled Unclassified Information with a Campus Awareness and Risk Management Framework). His work on "Applied Machine Learning" focuses on solving real-world problems, while his "Dimension Reduction and Memory Amnestic Big Data Regression" project innovates computational algorithms for large-scale data analysis.
Prof. Dr. Birgit Eickelmann is a Professor of School Pedagogy at the Institute of Educational Science within the Faculty of Arts and Humanities at Paderborn University. She has held this position since October 2012, initially as a W2 professor until January 2014, and then as a W3 professor (full professor) from February 2014 onward. Her research focuses on school and lesson development in the digital age, school pedagogy under digital transformation conditions, empirical school research, teacher education, and school leadership with emphasis on digital learning leadership. Her educational background includes a habilitation in Educational Science in May 2012, a PhD in Educational Science with summa cum laude in July 2009, and state examinations for teaching Mathematics and Physics in December 1996 and January 1999. Prof. Eickelmann's research centers on the digital transformation of educational systems, particularly examining how schools develop digital competencies among students and teachers. Her work emphasizes equitable access to digital learning opportunities, the role of school leadership in digital transformation, and the development of computational thinking skills. She investigates how schools can become resilient in the face of digital challenges, with special attention to organizational factors that support successful digital integration. Her publication record reveals a strong focus on international comparative studies, particularly the IEA's ICILS (International Computer and Information Literacy Study) across multiple cycles (2013, 2018, 2023). Her research spans digital literacy assessment, school-level factors influencing digital competence development, and policy implications for educational systems undergoing digital transformation. Prof. Eickelmann leads several major research initiatives including the National Research Center for the IEA Study ICILS 2023 (2021-2026), the German coordination of the Horizon-2020 project 'DigiGen' (2019-2022), and previous leadership of ICILS 2018 (2015-2021) and ICILS 2013 (2012-2015). She is actively involved in policy advising regarding digital education in Germany. She is a member of numerous scholarly organizations including the World Educational Research Association (since 2021), the Society for Empirical Educational Research (since 2016), and the German Society for Educational Science (since 2014), among others. Her work bridges academic research with practical implementation in schools through projects like 'Navigator Bildung Digitalisierung' and 'schultransformNEXT'.
Mika Yrjölä serves as a University Lecturer in Marketing at Tampere University's Faculty of Management and Business. He is an active member of the Customer-Oriented Research Group with extensive research experience in strategic marketing, value propositions, and business models. His academic work spans over a decade with 53 research outputs from 2013 to 2025. Yrjölä's research primarily focuses on strategic marketing, including value propositions, business models, capabilities, and customer orientation. He employs both quantitative and qualitative methods in his investigations, with particular interest in digital transformation, artificial intelligence in retail, and business-to-business platforms. His work contributes to understanding how organizations can create value in evolving market contexts, especially through digital channels and platform-based business models. His publication record shows consistent scholarly output with recent emphasis on AI-enhanced platforms, value creation in ecosystems, and retail transformation. The research demonstrates a clear trajectory toward understanding digital transformation in marketing contexts, with increasing focus on AI applications in services and retail environments. His work spans both theoretical contributions and practical applications for businesses navigating digital disruption. Marvin Jolson Award (2022) - for research in sales management Yrjölä has supervised master's students and doctoral candidates while actively participating in academic service as a journal reviewer and conference committee member. His activities include 41 scientific journal reviews, 19 media appearances, and 11 master's student supervisions. He has also served as an external reviewer for The French National Research Agency (ANR). As a member of the Customer-Oriented Research Group, Yrjölä collaborates with colleagues on projects examining consumer behavior, retail transformation, and digital marketing strategies. His research increasingly focuses on the intersection of AI and service delivery, particularly in platform-based business models and retail contexts.
Dr Luke Hespanhol is a Senior Lecturer in Design and Computation at the University of Sydney's School of Architecture, Design and Planning. He is affiliated with the Sydney Southeast Asia Centre and Sydney Nano Institute, and previously served as a guest researcher at Aarhus University's Department of Aesthetics and Communication. His work focuses on interactive media installations that foster reflection on human-environment relationships, blending urban design, technology, and social engagement. He holds a PhD in interactive media architecture from the University of Sydney's Design Lab, with research exploring user-centred hybrid urban environments. His doctoral work laid the foundation for his current interests in digital placemaking, urban informatics, and smart cities. Research Interests: - Designing technology-infused public spaces - Media architecture as a tool for inclusive urban development - Ethical implications of AI and blockchain in cultural contexts - Temporal and spatial dimensions of urban interaction design - HCI methodologies for multiperspectival cultural heritage interpretation - Antifragile city frameworks integrating citizen participation His recent publications highlight trends in reimagining urban futures through speculative design, ethical AI systems, and autonomous vehicle interaction paradigms. While no specific scientific awards are listed, his work often addresses critical societal issues like decolonization in technology and climate-resilient infrastructure. Grants and Collaborations: - 2025: 'Waste to Resilience: Sanitation Against Stunting and Climate Vulnerability in Informal Coastal Areas' (Sydney Southeast Asia Centre) - 2022: 'The Metaverse as Vehicle for Aboriginal Digital Inclusion, Wellness and Self-Determination' (Facebook Research) Dr Hespanhol is actively involved in the Media Architecture Institute and contributes to cross-disciplinary initiatives uniting technology, art, and urban planning. His research emphasizes co-creation processes with communities to ensure equitable technological integration in urban systems.
Roberto Mora Cortez serves as an Associate Professor in the Department of Business and Sustainability at the University of Southern Denmark (SDU), Kolding campus, with a primary focus on Business-to-Business (B2B) marketing research and instruction. His academic contributions span teaching, publication, and industry engagement within the global B2B domain. His research expertise centers on B2B Marketing , Market Segmentation , and Quantitative Methods , with significant extensions into Sales , Trade Shows , Customer Journey mapping, and DEI in B2B contexts. His methodological approach combines systematic reviews, survey research, and empirical analysis, emphasizing practical applications for businesses across diverse economic environments including Chile and Peru. Key investigations address segmentation efficacy, digital transformation of trade shows, and the integration of diversity principles into B2B selling frameworks. Analysis of his 15 most recent publications (2022-2025) reveals dominant trends toward digitalization, sustainability, and inclusivity in B2B practices. His work consistently bridges theoretical frameworks with actionable implementation strategies, particularly in global and emerging markets. Notable thematic clusters include AI-driven business processes, relationship marketing resilience during economic fluctuations, and social media's role in B2B engagement. No scientific awards, prizes, or fellowships are documented in the available records. Mora Cortez has supervised at least one bachelor thesis student (Catherine Scheck) and teaches courses including Business-to-Business Marketing, Advanced Quantitative Analyses, and Scientific Research Processes. His academic service includes peer reviewing for the Journal of Business & Industrial Marketing and participation in conferences such as the AMA Winter Academic Conference. International collaborations with Georgia State University and the University of Chile indicate active research networking. His departmental work within SDU's sustainability-focused business unit involves media engagement on mining industry marketing in Latin America, including contributions to Peruvian business media on value propositions and trade show ROI. Current research trajectories emphasize digital transformation, sustainable innovation, and DEI integration within evolving B2B landscapes.