- Co-creation of customer experience
- Participatory and collaborative culture
- Customer engagement
- +۵ مورد دیگر
Dr. Nour-Eddine Chiadmi serves as Associate Professor at Excelia Business School's Business School of Tourism in La Rochelle, France, where he has taught since 2008 after previously directing the institution's tourism school (2008-2009). His international career spans academic and executive roles across European, North American, Arab-African, and Asian contexts. His educational credentials include: PhD in Hotel and Tourism Management, The Hong Kong Polytechnic University (2015) Master's in Marketing, Université Paris IX Dauphine (1982) MBA, Université de Poitiers (1981) Dr. Chiadmi's research investigates co-creation of customer experiences, participatory culture in tourism, and innovation in experiential services. He examines how sensory dimensions—particularly scent and cultural elements—shape tourist engagement in destinations like Parisian perfume museums. His work bridges conceptual frameworks with managerial applications to enhance stakeholder value in contemporary tourism ecosystems. His publication portfolio reveals consistent focus on destination personality modeling, social media consumer behavior in retail tourism, and innovation typologies within tourism sectors. Recent works emphasize techno-sustainability integration in tourism offers and sensory experience co-creation, demonstrating evolving emphasis on digital transformation and cultural authenticity in destination marketing.

