جست‌وجوی استاد و پژوهشگر

• Tourism Management
• Territorial Marketing
• Corporate Social Responsibility
• +۴ مورد دیگر

Dr Beata Paliś is an Assistant Professor at Jagiellonian University's Faculty of Management and Social Communication, Institute of Entrepreneurship. She specializes in Tourism Management , with expertise in Territorial Marketing , Corporate Social Responsibility , Project Management , and Sustainable Development . Her teaching focuses on Entrepreneurship in Tourism and Sport , Strategic Human Capital Management , and Business Tourism . Email: beata.palis@uj.edu.pl Office: Room 3.302 Phone: +48 12 664 58 06 Her research explores: Integration of EU funding in tourism projects Sustainable practices in the meetings industry Emerging trends like "bleisure" (business-leisure hybrid travel) Application of metaverse technology in tourism Shopping tourism dynamics in urban settings Research outputs include: 2025: Analysis of "bleisure" trends in cities 2024: Global metaverse applications in tourism 2023: Smart tourism destinations and Dubai's global village case study 2022: Sustainable shopping tourism data management 2017: Sustainable event management case studies She contributes to international conferences like the Tourism in Social Sciences series and the Jagiellonian Seminar on Entrepreneurship .

• Business-to-Business Marketing
• Customer Relationship Management
• New Product Diffusion
• +۳ مورد دیگر

Dr Shanfei (Sophie) Feng is a Senior Lecturer in the Department of Marketing at Monash Business School, Monash University, Australia. She specialises in Business-to-Business marketing, customer relationship management and new-product diffusion, often employing advanced empirical modelling techniques. Currently she is accepting new PhD students with interests in B2B marketing, empirical modelling and contract issues. Research Interests Business-to-Business services & relationship marketing New product diffusion and forecasting Empirical modelling of contractual relationships Oil & gas industry marketing contexts Her work has appeared in leading outlets such as Journal of Business Research , Journal of Service Research , International Journal of Research in Marketing and Journal of Business & Industrial Marketing . Across her nine major articles (2008-2023) she explores how firms set contract length, predict peak sales, co-create value, and manage donor or customer relationships, blending rigorous econometric modelling with managerially relevant questions. Professional Service & Recognition Regular peer reviewer for Australian Journal of Management , European Journal of Operational Research and other journals Invited speaker at ANZMAC 2021 and Marketing Research Camp 2019 Media commentator on retail supply-chain issues (2021) Dr Feng is an active member of the international marketing scholarly community, with 27 recorded conference and reviewing activities and ongoing collaboration networks across Australia and overseas.

• Neuroendocrine Cancers
• Medical Oncology
• Molecular Biology
• +۳ مورد دیگر

Dr. Heloisa P. Soares is an Associate Professor at the Huntsman Cancer Institute (University of Utah), specializing in Medical Oncology with a focus on neuroendocrine cancers. She holds dual academic appointments in Internal Medicine and Radiology & Imaging Sciences and serves as the Medical Director for the Clinical Trials Office and director of the NET Destination Care Program . Her clinical expertise spans gastrointestinal cancers, theranostics, and patient-centered care.

Jo Mi-hyeمشاهده پروفایل

استاد

• Tourism
• Hospitality Management
• Information Behavior
• +۷ مورد دیگر

Professor Jo Mi-hye is a faculty member at Sejong University in the Department of Hotel, Tourism and Restaurant Management , specializing in tourism behavior, information systems, and cultural tourism. Her work bridges cross-cultural analysis with practical applications in hospitality technology and medical tourism. Ph.D. in Leisure Studies, The Pennsylvania State University (2001) M.A. in Tourism Management, Sejong University (1991) B.A. in English Literature, Hanyang University (1986) Her research focuses on tourism information behavior , smart tourism technology , and cross-cultural differences in travel decision-making . She has explored topics ranging from pandemic-era online learning engagement to cultural authenticity in K-pop-driven tourism. Professor Jo's recent publications examine smart tourism systems , robotic service quality , and influencer-driven destination marketing . Her work often compares international perspectives on hospitality technology adoption and risk perception. Best Paper Award, Korean Tourism Association (2013, 2010, 2006) Keeling Dissertation Merit Award, Travel and Tourism Research Association, USA (2002) Hintz Graduate Fellowship, USA (2000-2001) She has held administrative roles as Chair Professor in Sejong University's Graduate School of Asia Studies and Graduate School of Industrial Science. Her projects include textbook authorship for Seoul Metropolitan Office of Education and comparative studies on internet tourism information across countries. Laboratory: Gwang 506, Sejong University Campus, Seoul. Available for interviews Monday morning through Friday afternoon.

Zielinski Sewerynمشاهده پروفایل

استادیار

• Sustainable Tourism Planning and Management
• Tourism and Environmental Policy
• Ecotourism
• +۷ مورد دیگر

Seweryn Zielinski is an Assistant Professor in the Department of Hospitality and Tourism Management at Sejong University in Seoul, South Korea. His academic career focuses on sustainable tourism development with particular expertise in community-based tourism, beach management, and tourism policy. Before joining Sejong University in 2019, he worked as a Sustainable Tourism Consultant for Playascol Corporation from 2010 to 2012. Education Ph.D. in Forest Environmental Science (Ecotourism), Seoul National University (2018) M.S. in Coastal-marine Integrated Management, IUSS Pavia (2014) B.B.A. in International Tourism Management and Consultancy, Breda University of Applied Sciences (2009) Research Interests Dr. Zielinski's research spans multiple dimensions of sustainable tourism, with particular focus on Community-based Tourism , Beach and Coastal Management , and Tourism Policy Development . His work examines how tourism initiatives can be designed to promote environmental conservation while supporting local communities, especially in developing countries and post-conflict regions. He has conducted extensive research on beach certification schemes including the Blue Flag program, analyzing their effectiveness in balancing tourism development with environmental protection. His recent work has expanded to address contemporary challenges such as tourism recovery from the COVID-19 pandemic , film-induced tourism through Korean historical dramas, and the role of governance in building community resilience in tourism destinations. He applies interdisciplinary approaches that integrate environmental science, social science, and tourism management perspectives. Publication Trends Dr. Zielinski's recent publications demonstrate a clear trajectory toward addressing pressing global challenges in tourism. His work increasingly focuses on the intersection of tourism with climate change adaptation, post-conflict recovery, and digital transformation in the industry. A significant portion of his research examines how community-based approaches can enhance sustainability outcomes in tourism development, particularly in vulnerable contexts including coastal areas and post-conflict destinations. His scholarship consistently emphasizes practical applications for policymakers and industry stakeholders. Professional Engagement Dr. Zielinski actively contributes to the Sustainable Development Goals framework, particularly those related to sustainable communities, responsible consumption, and climate action. His research has established collaborations across multiple countries, with particular emphasis on Latin America, Southeast Asia, and Korea. He serves as a reviewer for multiple tourism and sustainability journals and participates in international research networks focused on coastal management and sustainable tourism development.

• Systematic Review
• Meta-Analysis
• Cost Effectiveness Analysis
• +۷ مورد دیگر

David Moore is an Associate Professor in the College of Applied Health Sciences at the University of Birmingham, specializing in health research methodology and economic evaluation. With over 121 research outputs and 29 projects throughout his career, he has established himself as a prominent researcher in systematic reviews, meta-analysis, and cost-effectiveness analysis within healthcare. ORCID: 0000-0002-4163-4080 Active researcher with outputs extending through 2025 Principal or Co-Investigator on multiple NIHR and Wellcome Trust projects Dr. Moore's research spans several important healthcare domains, with particular expertise in systematic review methodology, economic evaluation of healthcare interventions, and clinical trial analysis. His work bridges the gap between clinical practice and health policy decision-making through rigorous evidence synthesis and economic analysis. He has developed significant expertise in applying these methods across diverse therapeutic areas including diabetes, obesity, allergies, and medical devices. His recent publication trends show a strong focus on systematic reviews and meta-analyses addressing critical healthcare questions. Moore has published extensively on cost-effectiveness of medical interventions, particularly in diabetes care, obesity treatments, and allergy management. His 2024-2025 publications demonstrate increasing interest in emerging areas like AI medical device safety and advanced statistical methods for healthcare evaluation. Active Principal Investigator on the Endoscopic treatments for obesity project (NIHR, 2021-2025) Co-Investigator on the Type 1 diabetes beta cell preservation study (JDRF, 2024-2027) Researcher on the NIHR Birmingham Keele Warwick RSS consortium (2023-2028) Co-Investigator on head and neck cancer surveillance project (NIHR, 2020-2026) Researcher on allergy burden study (Wellcome Trust, 2020-2025) Moore collaborates extensively across multiple institutions and research teams, often working with clinical academics and methodologists to address complex healthcare evaluation questions. His research has significant implications for healthcare policy and clinical practice guidelines, particularly in the UK National Health Service context.

Petra Barišićمشاهده پروفایل

دانشیار

• Tourism
• Social Media in Tourism
• Consumer Behavior on Social Media
• +۵ مورد دیگر

Assoc. Professor Petra Barišić, Ph.D. serves in the Department of Tourism at the Faculty of Economics & Business, University of Zagreb, where she completed her academic training including doctoral studies. Employed at the faculty since 2009 after brief work at Centar banka d.d., she teaches core tourism courses including Social Media Management in Tourism, Transport Policy in Tourism, and Air Transport Management. Her research program centers on digital transformation in tourism, with particular expertise in social media's impact on destination choice processes and consumer behavior. She investigates critical intersections between transport systems (especially air transport) and tourism development, while maintaining strong focus on sustainable tourism practices and destination branding strategies. Education: Bachelor's in Business Economics, Specialist in Tourism Management, and Ph.D. in Business Economics all from University of Zagreb Dissertations: Master's on 'Visual identity and image of a tourist destination'; Doctorate on 'The influence of social media on the process of tourist destination choice' Professor Barišić serves as reviewer for leading journals including Tourism Management and participates in significant research projects such as 'Market research for development of specific tourism forms in Croatia' and 'Tourism destination branding analysis'. She maintains international academic presence through teaching at University of Houston's Hilton College and collaborations with European institutions. Honors: Zagreb County excellence scholarship and multiple University of Zagreb international training awards Languages: Fluent in English and Italian

• Social Systems Engineering
• Social Informatics
• Artificial Intelligence
• +۳ مورد دیگر

Yuya IEIRI serves as an Assistant Professor (non-tenure-track) at Waseda University's Graduate School of Information, Production, and Systems since 2022. He holds a Ph.D. in Engineering from Waseda University (2021) and has held various research positions including a Visiting Research Fellow at University of Surrey and JSPS Research Fellow. His academic work bridges social systems engineering, information technology, and community development. Dr. IEIRI's research focuses on Social Systems Engineering, Social Informatics, Artificial Intelligence, Human-Computer Interaction, Tourism Informatics, and Internet of Things. His work particularly examines how digital technologies can revitalize commercial districts, analyze tourist behavior, and create value in local communities. His research employs network science, augmented reality applications, and consumer behavior analysis to address real-world community challenges. His publication record demonstrates consistent output with 31 papers indexed in Scopus (60 citations, h-index 4) and 98 citations in Google Scholar (h-index 5, i10-index 3). His recent work shows a clear trajectory toward analyzing second-hand luxury markets using network motif analysis, community management in low-digitalized environments, and tourism resource development. Notable Awards: Teaching Award (Spring 2022) and 2023 Waseda University Technical Writing & Presentation Multiple Best Presentation Awards at international conferences (2020-2022) 7th FOST Newcomer Award (2020) Azusa Ono Memorial Award from Waseda University (2019) Dr. IEIRI actively contributes to academic service as a peer reviewer for the International Conference on Collaboration Technologies and Social Computing and as a navigator for the Kitakyushu Future Creation Seminar. He has received research funding from JST PRESTO, JSPS Grants-in-Aid, and other foundations to support his work on social capital development, tourist route design, and community computing systems. His teaching portfolio includes Probability and Statistics, Fundamentals of Industrial and Management System Engineering, Technical Writing & Presentation, and Special Exercises in Community Computing at Waseda University's Graduate School of Information, Production, and Systems.

• Sociology of Organizations and Work
• Tourism
• Knowledge Management
• +۳ مورد دیگر

Bernardete Dias Sequeira is an Assistant Professor at the Faculty of Economics, University of Algarve, Portugal. She serves as Director of the Sociology Degree and holds memberships in the Pedagogical and Scientific Councils. Her affiliations include the Research Centre for Tourism, Sustainability and Well-being (CinTurs) and Interdisciplinary Centre of Social Sciences (CICS.NOVA). She holds a PhD in Sociology, an MSc in Organization and Information Systems, and a BA in Sociology from the University of Évora. Her research explores: Sociology of Organizations and Work Tourism dynamics and cultural heritage Knowledge management in hospitality Sociology of Knowledge She employs qualitative methodologies to study destination branding, community engagement, and organizational behavior. Recent publications (2018-2023) focus on experiential tourism, sensory heritage, indigenous tourism, and alumni relations, reflecting consistent themes in cultural sustainability and consumer behavior. She leads/participates in EU-funded projects including: INCULTUM (cultural tourism in peripheral Europe) TurExperience (destination image impacts) Securhome (elderly behavior monitoring) As an educator, she teaches graduate/undergraduate courses in research methods, organizational sociology, and marketing management.

Maria Margarida Teixeira Custódio dos Santosمشاهده پروفایل

استادیار

• Sustainable Tourism
• Destination Competitiveness
• Circular Economy in Tourism
• +۳ مورد دیگر

Maria Margarida Teixeira Custódio dos Santos is Assistant Professor at the University of the Algarve's School of Management, Hospitality, and Tourism, where she directs the Postgraduate Course in Digital Marketing and coordinates the Tourism, Territories and Environment Research Line at CinTurs Research Center. She has been faculty since 1999, progressing from Assistant to Professor Adjunto (Assistant Professor) rank in 2012. Her research focuses on sustainable tourism development, destination competitiveness, and senior tourism. Recent work examines circular economy applications in accommodation sectors, sustainable business events, and destination monitoring systems. She leads the MONITUR project for Algarve tourist destination observation and participates in the Research Center in Tourism, Sustainability and Well-being. As co-founder and co-editor of Tourism & Management Studies journal since 2005, she has hosted multiple TMS International Conferences. Her industry background includes 8 years with German airline LTU and 4 years with tour operator TUI, providing practical insights for her academic work. Worldwide Hospitality and Tourism Themes Literati Awards Outstanding Paper (2017) Extensive supervision of Master's and PhD students from Portuguese and Spanish institutions Active participation in EU-funded research projects including ShapeTourism and ESPOMAR She teaches Digital Marketing Strategy, Tourism Organizations Marketing, and Online Consumer Behavior while maintaining strong industry connections through Algarve Tourism Region collaborations and municipal consulting projects. Her research bridges academic theory with practical destination management applications.

Marisa Isabel Silva Cesárioمشاهده پروفایل

استادیار

• Tourism
• Innovation
• Economic Geography
• +۳ مورد دیگر

Marisa Isabel Silva Cesário is an Assistant Professor at the Faculty of Economics, University of Algarve, where she teaches microeconomics and regional development across undergraduate, master's, and doctoral programs. She directs the Master in Tourism Economics and Regional Development and serves as an integrated researcher at CInturs (Research Center for Tourism, Sustainability, and Wellbeing). Her academic journey includes a PhD in Economics (2010, University of Algarve) focusing on technological changes in labor-intensive sectors, an MSc in Economic and Business Sciences (2003), and a BSc in Economics (1998), all from the University of Algarve. She earned her Habilitation Title in 2024. Professor Cesário's research centers on tourism innovation and regional development dynamics. She examines how economic crises impact tourist behavior, the role of design in strategic innovation, and sustainable tourism models for Mediterranean regions. Her work combines economic geography with empirical analysis of Portuguese case studies, revealing how local capabilities sustain labor-intensive industries in globalized markets. Recent publications (2020-2025) demonstrate interdisciplinary convergence across tourism economics, innovation management, and sustainable development. Key trends include analyzing certification systems for innovation management, cultural tourism's community impacts, and behavioral drivers of tourist loyalty during economic volatility. Best PhD Thesis Award 2012 (for thesis completed in 2010) She actively supervises doctoral research on global tourism dynamics while securing significant EU funding through projects like INCULTUM (H2020) and finMED. Her leadership in CInturs fosters collaborative research on tourism sustainability, connecting academic insights with regional development practice across European networks. As an integrated member of CInturs, Professor Cesário contributes to a vibrant research ecosystem focused on wellbeing-centered tourism development, with particular emphasis on Mediterranean coastal regions and community-based heritage conservation.

• Marketing
• Tourism
• Consumer Behavior
• +۷ مورد دیگر

Nelson Manuel da Silva de Matos is an Assistant Professor at the University of Algarve's Faculty of Economics and an integrated researcher at the Center for Research in Tourism, Sustainability, and Wellbeing (CinTurs). He holds dual PhDs in Tourism (2015) and Marketing and Strategy (2022), and currently directs the International Master in Management program while serving on boards for Marketing Management and Tourist Organization Management programs. His research spans Tourism and Marketing disciplines with particular expertise in Consumer Behavior, Destination Image, Tourism Experience, and Digital Marketing. Professor deMatos investigates how experiential factors shape destination perception, the psychological mechanisms behind memorable tourism experiences, and the evolving digital landscape's impact on consumer decision-making. His work frequently examines the Algarve region as a case study while contributing to broader theoretical frameworks in experience economy and destination marketing. Analysis of his recent publications reveals a strong focus on experiential dimensions of tourism, with recurring themes of flow states, sensory engagement, and digital transformation. His work bridges theoretical marketing concepts with practical tourism applications, increasingly incorporating sustainability perspectives and digital methodology. The research demonstrates methodological diversity including bibliometric analysis, qualitative studies of tourist experiences, and quantitative investigations of consumer behavior. Ment scholarship from University of Minho for highest PhD program performance (2018) Best Paper Award at XXXII Luso-Spanish Scientific Management Conference (2023) Professor deMatos maintains an active supervision portfolio with 6 current PhD students and 11 Master's candidates, reflecting his commitment to academic development. His 16 funded research projects demonstrate strong grant acquisition capability, with recent work focusing on digital transformation in tourism, destination experience measurement, and sustainable development. He has successfully translated academic insights into practical applications through consultancy projects for municipal governments and tourism businesses. As Director of the International Master in Management and board member for multiple graduate programs, Professor deMatos shapes tourism and marketing education at University of Algarve. His leadership in academic administration complements his research productivity, creating a comprehensive academic profile that bridges theoretical rigor with practical industry relevance.

• Digital Marketing
• Service Marketing
• Marketing Communications
• +۵ مورد دیگر

Professor Ahmet GÜRBÜZ is a distinguished academic at Karabuk University's Faculty of Economics and Administrative Sciences, Department of Business, where he has served as Professor since 2010. With over 30 years of academic and professional experience, he has held multiple leadership positions including Head of Department (2015-present) and Dean (2012-2015). His career spans teaching, research, and administration with a consistent focus on marketing theory and practice. PhD in Business Administration and Organization from Afyon Kocatepe University (1995-1998) Master's in Tourism and Hotel Management Education from Gazi University (1992-1995) Bachelor's in Tourism and Hotel Management Teaching from Gazi University (1988-1992) Professor GÜRBÜZ's research centers on the evolving landscape of marketing in digital and tourism contexts. His work bridges theoretical frameworks with practical applications, particularly examining how digital transformation reshapes consumer behavior and marketing strategies. Recent investigations focus on sustainable tourism development, pandemic recovery in hospitality, and the psychological mechanisms behind social media marketing effectiveness. His interdisciplinary approach connects marketing science with environmental studies, consumer psychology, and tourism economics to address contemporary market challenges. Analysis of his 130+ publications reveals consistent scholarly productivity with 15+ annual outputs since 2015. His research demonstrates methodological diversity spanning quantitative surveys, case studies, and experimental designs. The thematic evolution shows increasing focus on digital marketing (35% of recent work), sustainable consumption (25%), and tourism marketing (40%), reflecting both academic trends and market transformations. His citation patterns indicate strong influence in Turkish academia and growing international recognition, particularly for work on guerrilla marketing and sustainable tourism. UBYT International Scientific Publications Incentive Award from TÜBİTAK (2025, 2023) EMERALD LITERATI AWARD for outstanding scholarly contribution (2019) Appreciation Certificate from Karabuk University for academic excellence (2014) Ministry of Interior Appreciation Certificates for public service (2008, 2013) Professor GÜRBÜZ maintains an active research program with multiple ongoing projects including the Safranbolu Tourism Master Plan implementation and a TÜBİTAK-funded study on digital marketing impacts. He supervises 5+ graduate students annually and has completed 20+ theses since 2012. His advising philosophy emphasizes industry relevance, methodological rigor, and international publication standards. Current projects focus on climate-resilient tourism marketing, sustainable restaurant management, and cross-cultural consumer behavior analysis in digital environments.

• Tourism Management
• Sustainable Tourism
• Gastronomy
• +۳ مورد دیگر

Assoc. Prof. Dr. Yurdanur Yumuk is an Associate Professor in the Department of Tourism Guidance at Karabuk University's Faculty of Tourism, where she has served since 2020. Previously, she was Assistant Professor and Department Head at Istanbul Gelisim University (2019-2020) and Research Assistant at Gumushane University (2010-2017). Her international experience includes a 2016 research mission at University of Limerick. Her academic credentials include: PhD in Tourism Management, Dokuz Eylul University (2018) Master's in Business Administration, Nevşehir Hacı Bektaş Veli University (2011) Bachelor's in Tourist Guidance, Nevşehir Hacı Bektaş Veli University (2006) Dr. Yumuk's research centers on Tourism Management, Sustainable Tourism, and Gastronomy, with significant contributions to Tourism Guidance, Cultural Heritage Tourism, and Religious Tourism. Her work frequently examines gender dynamics in tourism, overtourism impacts on communities, and gastronomic heritage preservation. Recent publications (2023-2025) increasingly address contemporary challenges including tourism phobia in Istanbul Islands and diaspora tourism patterns. Her publication portfolio demonstrates evolving expertise: early work focused on tourism guidance and museum studies (2013-2016), shifting to sustainable tourism and overtourism (2017-2021), with current emphasis on gastronomy tourism and gender studies (2022-2025). This progression reflects both personal research development and responses to emerging industry challenges. Dr. Yumuk has successfully supervised four Master's students to completion and currently mentors one candidate. While not holding major external grants, she facilitates research through international collaborations and university resources. Her editorial work on tourism handbooks provides additional student engagement opportunities. Her teaching portfolio includes specialized courses in gastronomy tourism, tourism sociology, and religious history, directly integrating her research findings into classroom instruction. This approach ensures students engage with current industry challenges while developing practical research skills applicable to Turkey's evolving tourism landscape.

• Sustainable Tourism Development
• Ecotourism
• Community-based Tourism
• +۵ مورد دیگر

Dr. Irhanida Abdul Kadir is a Senior Lecturer and Postgraduate Program Leader at UOW Malaysia KDU Penang University College, School of Hospitality, Tourism and Culinary Arts since 2009. She holds a PhD in Tourism from Universiti Sains Malaysia (2010-2014), a Master of Science in Tourism Planning from Universiti Teknologi Malaysia (2006-2008), and a Bachelor of Urban and Regional Planning (Hons) from Universiti Islam Antarabangsa (1998-2004). Her academic appointments include: Malaysia Qualification Assurance (MQA) Assessment Panel (2024-present) Internal Auditor for Ministry of Higher Education for Malaysia Research Assessment (MyRA), 2018-present UOW Malaysia KDU Penang UC Penang Research, Innovation and Entrepreneur Committee Member (2016-present) Teaching and Learning committee member (2016-present) External Assessor for SEGi College Penang, 2014-2020 Dr. Irhanida's research focuses on sustainable tourism development, with particular emphasis on: Integration of Sustainable Tourism Principles with Sustainable Development Goals (SDGs) Community-based tourism models for rural development Tourism Area Life Cycle modeling Event tourism quality and visitor experience Economic opportunities for B40 communities through tourism Her recent publications demonstrate a consistent focus on sustainable tourism development, particularly examining how tourism can contribute to poverty alleviation, environmental conservation, and community empowerment. Her work spans both theoretical frameworks and practical applications in Malaysian and international contexts, with numerous publications in high-impact journals and conference proceedings. Dr. Irhanida has received multiple awards for her work: Collaboration Award (Team/Individual) for UOW 2024 Staff Awards Research Excellent Award for UOW 2023 Staff Awards Collaboration Award for UOW 2023 Staff Awards Teaching Excellent Award for UOW 2022 Staff Awards Passion Award for UOW 2021 Staff Awards As a supervisor, Dr. Irhanida currently advises multiple Master's and PhD students in Tourism and Hospitality Management, with a focus on sustainable tourism development, rural tourism, and community-based approaches. She has secured several research grants including the UOW Advancement and Equity Grant Scheme for Research 2023 (AUD20,000.00), UOW Malaysia Internal Research Grant 2023 (RM 5,200.00), and the Fundamental Research Grant Scheme 2022 (FRGS) from the Ministry of Higher Education Malaysia (RM80,000.00). Dr. Irhanida actively collaborates with government bodies, local authorities, and stakeholders including ThinkCity, Penang Green Council, and the Penang State Legislative Assembly to develop tourism strategies that align with sustainable development principles.