- Organizational legitimacy
- Stigma
- Reputation
- +۱۱ مورد دیگر
Dr. Laura Géraldine Illia Manzan is a Full Professor in the Department of Communication and Media Sciences at the University of Fribourg. She holds a PhD in Communication from Università della Svizzera Italiana and has held academic roles at the University of Cambridge, London School of Economics, and IE University in Madrid. Her research focuses on organizational legitimacy, reputation management, and corporate social responsibility, leveraging AI and digital methods to analyze stakeholder communication in social media contexts. Education: PhD in Communication, Università della Svizzera Italiana (CH) Postdoctoral Research at University of Cambridge and LSE (2006–2008) Lecturer at LSE (2006–2008) Research Interests: She investigates how discourses and narratives shape organizational legitimacy, particularly through AI-driven analysis of social media interactions. Her work bridges communication, ethics, and business, applying machine learning to big data for stakeholder dialogue studies. Key Contributions: Her research has been published in journals like MIT Sloan Management Review and Journal of Business Ethics. She has secured grants from institutions such as the Swiss National Science Foundation and BBVA Foundation, totaling over €200,000 in funding. Professional Engagements: Editorial Board Member for Journal of Business Research, Journal of Management Studies, and Journal of Business Ethics Member of Swiss National Science Foundation’s Postdoc.Mobility Evaluation Commission Conference organizer and panel discussant at AOM, EGOS, and other major forums Awards: Includes nominations for Best Paper awards (CSR 2022, Business & Society 2018) and recognition for her thesis work (EUPRERA 2007). Labs/Teams: Associated with the MediaLab and IDCMI (Digital Communication Innovation) at the University of Fribourg, focusing on AI-driven media analysis and stakeholder engagement strategies.










