Hyeunjung (Elina) Hwang is an Associate Professor of Information Systems at the Foster School of Business, University of Washington , where she has been since 2015. She holds the Evert McCabe Endowed Fellowship in Private Enterprise . Ph.D. in Business Technologies, Carnegie Mellon University MBA, University of California, Los Angeles MS in Computer Science, Yonsei University BA in Computer Science, Sogang University Her research focuses on social and business implications of emerging technologies like AI, particularly examining how these technologies transform information sharing, social interactions, and learning. Key areas include crowdsourcing , misinformation diffusion , health IT , open innovation , and economics of information systems . Hwang's publications span top journals such as Management Science , Information Systems Research , and Manufacturing & Service Operations Management , often analyzing large-scale field data using econometrics, network analysis, and machine learning. Her work intersects information systems, economics, sociology, and operations management. Recent research trends include: Misinformation mitigation strategies on social media Healthcare technology adoption patterns Crowdsourcing innovation dynamics Online-offline retail integration Social network effects in professional platforms Telemedicine equity implications Key honors include the INFORMS Information Systems Society Sandy Slaughter Early Career Award (2024) , Dean’s Excellence Award for Undergraduate Teaching (2022) , and Gordon B. Davis Young Scholar Award (2021) . She serves as Associate Editor at Information Systems Research and actively participates in academic governance. She teaches core courses in data management, database systems, and information technology at undergraduate, MBA, and MSBA levels.









