Gilbert Babin is a Professor of Information Technologies at HEC Montréal, where he is affiliated with GRESI, ERPsim Lab, and Tech3Lab. He has been cited 1331 times according to Google Scholar, indicating significant scholarly impact in his field of research. His research interests span several key areas in information systems and business technology: Enterprise Resource Planning (ERP) systems Business simulation and serious games Cognitive aspects of information systems use Business intelligence and analytics Operations management education Professor Babin's work demonstrates a strong focus on the intersection of information technology and business processes, particularly through simulation-based approaches. His publication history shows an evolution from technical optimization problems (1996-2007) to applied business contexts (2010-2012), with his most recent work exploring the integration of neuroscientific approaches with enterprise systems. His research on ERP simulation games has been particularly influential, with his 2011 paper receiving 132 citations. His current research trajectory includes innovative cross-disciplinary work combining information systems with cognitive neuroscience, examining how brain-computer interfaces can enhance sustained attention in business contexts. This represents a cutting-edge direction that bridges traditional information systems research with emerging neurotechnologies.