Axel Vogelsang is a Professor and Head of the Research Group Visual Narrative at Lucerne University of Applied Sciences and Arts' Lucerne School of Design, Film and Art. His academic career spans over two decades, combining practical experience in advertising and web design with academic leadership roles. He holds an MA and PhD in Art & Design from Central Saint Martins College/University of the Arts London. His research focuses on digital communication, museum narratives, and the intersection of technology with cultural heritage. Notable projects include the Audience+ initiative exploring social media's role in museums, and the ALE project using mobile devices to enhance cultural site experiences. He has led research groups since 2011 and currently oversees the Visual Narrative group investigating complex information visualization in digital/social media contexts. Vogelsang has authored/co-authored influential publications such as "Social Media und Museen II" (2016) and contributed to international conferences on topics like transmedia storytelling and participatory museum practices. His awards include a nomination for the Design Preis Schweiz (2017) and a Best of Swiss App Award (2016). He teaches Service Design at the MA Design program and manages modules like Data Visualisation and Narration in the MSc Applied Information and Data Science. Professional activities include founding roles in the stARTcamp Switzerland network and the Center for Storytelling, alongside board memberships in the DGTF (Design Theory & Research Society). His work bridges academic research with real-world applications, emphasizing participatory design approaches and innovative storytelling techniques across digital platforms.
