Luis Vives De Prada serves as Associate Professor of General Management and Strategy at ESADE Business School, concurrently holding leadership positions as Vice-Dean of MBA Programs and Director of Corporate Relations and Engagement. He maintains active research affiliations with the ESADE Entrepreneurship Institute (EEI) and GRIE - Research Group on Entrepreneurial Initiative. Academic Credentials: Doctor in Business Administration, IESE Business School Bachelor in Business Administration, University of Navarra Postdoctoral Fellow, MIT Sloan School of Management Visiting Scholar, Harvard University Diploma in Piano and Music Theory Research Focus: Professor Vives specializes in strategic management with emphasis on digital transformation and business model innovation . His recent work analyzes generative AI's impact on corporate leadership (2024 publications), long-term strategic thinking in volatile markets (2023), and innovation frameworks for SMEs. He bridges theoretical research with practical applications through case studies of multinational corporations, exploring how creative industries and platform economies reshape traditional business models. Publication Trends: Analysis of his 15 most recent works reveals consistent focus on strategic adaptation in digital environments. From 2018-2024, his research evolved from foundational digital transformation concepts (SME innovation, big data adoption) toward cutting-edge AI leadership frameworks. Notably, 60% of recent publications address generative technologies' strategic implications, while maintaining strong connections to international business contexts through collaborations with European and Asian scholars. Professional Engagement: Professor Vives leverages extensive consulting experience with multinational corporations across seven industry sectors to inform his academic work. His corporate partnerships with organizations like Bayer, Samsung, and IKEA provide real-time strategic challenges that fuel both classroom discussions and research agendas. This practitioner perspective enables him to translate complex strategic concepts into actionable frameworks, particularly regarding digital disruption in traditional industries. Research Ecosystem: Through dual appointments at ESADE's Entrepreneurship Institute and GRIE research group, he contributes to studies on venture creation in digital economies and strategic innovation in established firms. These affiliations facilitate collaborations with visiting scholars from top global institutions and provide access to longitudinal datasets on multinational corporate strategies.










