Luis Emilio Bruni is an Associate Professor at Aalborg University’s Department of Architecture, Design and Media Technology, within The Technical Faculty of IT and Design. He leads the Media Cognition and Interactive Systems (MeCIS) research group and coordinates the Master of Science in Medialogy. Bruni is also the founder and director of the Augmented Cognition Lab, focusing on perception, cognition, and immersive technologies. His academic roles include PI on multiple interdisciplinary projects and board memberships in international associations like the Nordic Association for Semiotic Studies (2011–2017) and the International Society for Biosemiotic Studies (founding member, 2005). Academically, Bruni holds a Ph.D. in Molecular Biology and Theory of Science (University of Copenhagen), M.Sc. in International and Global Relations (Universidad Central de Venezuela), and B.Sc. in Environmental Engineering (Pennsylvania State University). His research spans narrative cognition, extended reality, biosemiotics, and the interplay between technology, cognition, and culture. He has conducted projects on neurocinematic analysis, interactive storytelling, and the psychological impact of digital media. Key research contributions include studies on EEG responses to branded advertising, functional connectivity in psychiatric disorders, and the role of narrative in immersive technologies. Bruni’s work bridges cognitive science, computer science, and semiotics, with applications in healthcare (e.g., pediatric counseling tools) and cultural engagement (e.g., citizen curation systems). Over 80+ publications and active participation in conferences and media discussions highlight his interdisciplinary impact.









