Pedro Ferreira is a Professor at Iscte Business School, ISCTE - IUL, Lisbon, Portugal. His academic work spans multiple disciplines including business model innovation, cultural management, digital display systems, and consumer behavior. Key research areas: Business Model Innovation, Cultural Management, Digital Display Systems Interdisciplinary work: Healthcare Management, Energy Efficiency, Sensory Marketing Notable collaborations: Rock in Rio, Ferreira's de Castro Cultural Complex His publications demonstrate ecosystem-based approaches to cultural economics, with applications in virtual reality exhibitions and sustainable business practices. Recent work focuses on technology integration in perfume exhibitions and energy efficiency strategies. Earlier research includes pharmacological studies on P2X7 receptors in colitis and foundational financial accounting textbooks. He has analyzed group buying systems in Portugal and explored intersections between management theory and art. Academic contributions span 45 years, with a 2024 patent on digital display systems and a 1979 report on tomato industry economics. Current affiliations include: Iscte Business School ExecED at ISCTE INDEG-ISCTE Edifício INDEG-ISCTE, Lisbon








