Philip Ryland is an academic at Bournemouth University, serving as Associate Dean Student Experience in the School of Tourism. His work bridges environmental management, tourism, and heritage interpretation with a focus on sustainable practices and visitor experiences. PhD in Environmental Interpretation (2012) Senior Fellow of the Higher Education Academy (2016) Member of the Association for Heritage Interpretation (2005-present) Research interests center on heritage interpretation, visitor engagement in natural settings, and sustainable tourism. Current projects include exploring emotional responses to exhibits and enhancing self-guided trail experiences through technology. His recent articles highlight trends in interpretive storytelling, augmented reality applications, and evaluations of best practice guidelines. Collaborations with colleagues like Mitchell, J. and Welch, S. emphasize interdisciplinary approaches. Scientific contributions include: Senior Fellow of the Higher Education Academy (2016) Fellow of the Higher Education Academy (2001) As an advisor, he has mentored research on topics such as the Jurassic Coast World Heritage Site and augmented reality experiences. Grants and external roles include co-opted governor at Poole High School and trustee for the Association for Heritage Interpretation. He leads the Interpretation Research Lab, focusing on visitor experience optimization and informal environmental education. Additional responsibilities include teaching courses in Tourism Management & the Natural Environment and Visitor Attractions Management.










