- Branding
- Marketing
- Media Studies
- +۳ مورد دیگر
Linda Saulīte-Subatniece serves as Assistant Professor at the Economics and Business Institute within Riga Technical University's Faculty of Engineering Economics and Management, while concurrently leading as CEO and Board Member of dentsu Latvia with over two decades of industry experience in marketing, media, and business management. Her dual academic-industry role positions her at the forefront of integrating theoretical research with practical marketing innovation. Her educational background features: PhD in Economics specializing in Branding and Marketing Research interests concentrate on branding dynamics in digital environments, with particular emphasis on media branding, audience behavior analysis, and artificial intelligence applications in marketing intelligence. Her work examines how non-product attributes influence media consumption, develops theoretical frameworks for media brands, and investigates generational differences in brand perception - especially among younger audiences in evolving media landscapes. This research bridges academic theory with real-world marketing challenges through empirical audience studies and cross-cultural analysis. Analysis of her 2020-2023 publications reveals consistent focus on media brand uniqueness phenomena, news media branding in digital contexts, and audience segmentation effects. Her work demonstrates increasing integration of AI concepts in marketing intelligence, with strong methodological emphasis on audience perspective analysis and cross-platform brand equity measurement. Key thematic threads include adaptation of branding strategies to fragmented media consumption and cultural specificity in brand perception. She actively participates in the EQUATION project (EQUalIty through AccreditaTION, 2022-2025), which examines accreditation frameworks for promoting equality in higher education. While her industry leadership at dentsu Latvia drives practical implementation of marketing innovations, her academic advising activities aren't explicitly documented in available sources.









