معرفی
Zoran Kalinic serves as an Assistant Professor at the Faculty of Economics, University of Kragujevac, where he teaches Electronic Business since October 2012. Previously, he worked at the Faculty of Mechanical Engineering in Kragujevac from 1996 to 2005, and joined the Faculty of Economics in February 2005 as an assistant in Information Systems, later teaching Information Technology and Electronic Business from 2009 onward.
- Doctorate (2012): Faculty of Engineering, University of Kragujevac, specializing in information systems development and mobile communications
- Postgraduate studies: Faculty of Mechanical Engineering in Kragujevac (completed with average grade of 10)
- Bachelor's degree: Faculty of Mechanical Engineering in Kragujevac (1996, average grade 9.43)
Professor Kalinic's research focuses on digital transformation and its economic implications, with particular expertise in mobile commerce, electronic business systems, digital payment technologies, and consumer behavior in online environments. His work frequently employs advanced analytical methods including artificial neural networks, structural equation modeling, and hybrid analytical approaches to investigate technology adoption patterns and digital marketplace dynamics. He has conducted extensive research on Serbian digital markets, including studies on mobile payment systems, e-commerce development barriers, and real estate price prediction using AI techniques.
His publication record demonstrates a clear progression from foundational technology acceptance research toward more complex analyses of digital ecosystems, with recent work examining influencer marketing effects on TikTok, biometric payment systems, and gig economy measurement in Serbia. The integration of artificial intelligence methodologies with traditional consumer behavior theories represents a distinctive feature of his scholarly approach.
Professor Kalinic maintains active international academic engagement through short study visits to institutions including the University of Udine, Vienna University of Economics, University of Maribor, Krakow University of Economics, Coventry University, Polytechnic of Turin, and Comenius University in Bratislava. He spent six weeks at the University of Maribor in 2007 through a Tempus IMG grant and served as a visiting lecturer at the Krakow University of Economics in 2012.
- Author/co-author of over 60 papers in international and domestic journals and conferences
- Participant in multiple scientific research and professional projects
- Recipient of academic awards during studies from University, Faculty, Ministry of Science and Technology of Serbia, Embassy of Norway, WUS-Austria, Zastava-Yugo Automobiles, and Kragujevac City Assembly
His professional development includes a month-long visit to the Faculty of Informatics at the University of the Basque Country in San Sebastian (2004) and ongoing collaboration with regional and European academic institutions. Professor Kalinic's research bridges theoretical frameworks with practical applications in the Serbian and Western Balkan digital economy context.
