معرفی
Zoe Huang serves as an Assistant Professor of Information Systems within the Department of Accounting and Information Systems at The College of New Jersey's School of Business. Her academic home resides in the Business Building, where she maintains active teaching and research responsibilities. Huang holds a Ph.D. in Information Systems from The University of North Carolina (2019).
Research Focus: Dr. Huang's scholarly work centers on critical intersections of technology and human behavior. Her primary investigations explore social media discontinuance behavior, examining how privacy concerns, regret, and negative experiences drive user abandonment. Significant contributions address autonomous service adoption, particularly trust transfer mechanisms in last-mile urban transportation. Additional expertise spans privacy implications of smart technologies, influencer marketing ethics, and cross-cultural IS planning. Her methodological approach combines behavioral modeling with empirical analysis of consumer data.
Publication Trends: Recent work (2023-2025) demonstrates increasing focus on autonomous systems adoption and refined social media discontinuance frameworks. Earlier research (2017-2018) established foundational work on smart meter privacy and digital divide analysis. Her publications consistently appear in top IS journals including Behaviour & Information Technology and Journal of Information Privacy and Security, reflecting strong recognition in information systems and privacy research communities.
- Key Honors:
- Support of Scholarly Activities (SOSA) Award, TCNJ (2023)
Service & Leadership: Dr. Huang actively contributes to institutional governance through multiple committees including the College Faculty Senate (2024-present), Strategic Planning Committee (2024-present), Graduate Curriculum Committee (2023-present), and MBA Academic Committee (2021-present). Her service extends to departmental search committees and assessment working groups, demonstrating significant administrative engagement within the School of Business ecosystem.
