معرفی
Zhengya Gong is a Senior Researcher at the Faculty of Art and Design, University of Lapland, Finland. Her research focuses on Extended Reality (XR), Human-Computer Interaction, Design Creativity, and the cultural influences on design processes. She explores topics such as virtual reality (VR) stimuli, AI-driven creativity enhancement, and neurocognitive aspects of design thinking through EEG studies.
Her work integrates interdisciplinary approaches, combining neuroscience, cultural psychology, and technology to advance understanding of creative processes in design education and professional practice. Key collaborations include studies on human-robot interaction, empathy through VR, and cross-cultural creativity.
Zhengya Gong has published extensively on AI applications in design, VR-based priming techniques, and the impact of cultural values (e.g., uncertainty avoidance) on creativity. Her contributions span conference proceedings (e.g., Asia Design and Innovation Conference, NordDesign) and peer-reviewed journals like Computers in Human Behavior.
