معرفی
Zach Plunk serves as an Assistant Professor of Marketing within the School of Business at Texas Lutheran University, holding a primary appointment in the Department of Marketing. His academic responsibilities include teaching business-related courses and contributing to undergraduate programs in Accounting and Business Administration. Contact details include email zplunk@tlu.edu and office phone 830-372-6349.
Dr. Plunk's research focuses on contemporary marketing dynamics with emphasis on:
- Consumer decision-making processes
- Brand strategy development
- Market segmentation methodologies
- Digital marketing channel optimization
- Customer relationship management systems
- Behavioral economics applications in marketing
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