Yuyuan Che

Yuyuan Che serves as Assistant Professor in the Department of Agricultural and Applied Economics within Texas Tech University's College of Agricultural Sciences & Natural Resources. Her research focuses on applied economics at the intersection of agriculture and environmental systems, specifically analyzing risk management, technology adoption, and sustainability dynamics in row-crop and grass-based agricultural production.

Her primary research interests include Agricultural Production and Policy, Applied Econometrics, Behavioral Economics, Environmental Economics, and Risk Management. Dr. Che investigates how economic, psychological, and social factors influence farmers' production decisions, with particular emphasis on identifying win-win policies that simultaneously enhance profitability and environmental outcomes. Her methodological approach combines advanced econometric techniques with field-based behavioral analysis to quantify adoption barriers and policy impacts.

Analysis of her 2020-2025 publications reveals three dominant research streams: (1) crop insurance's unintended environmental consequences on water quality and landscape resilience, (2) longitudinal economic assessments of sustainable practices including cover cropping and no-till adoption, and (3) behavioral drivers of technology adoption such as recency effects and peer influences in grazing management. Her work consistently employs causal inference methods to isolate policy impacts from confounding variables.

Dr. Che teaches Applied Risk Analysis and Management (AAEC 3316) at Texas Tech University and previously instructed Data Analysis for the Agri-Food System at Michigan State University. Her teaching integrates real-world risk management case studies with computational econometric applications relevant to agricultural decision-making under uncertainty.