معرفی
Yunxia (Peter) Zhu serves as Associate Professor of Supply Chain Management and Analytics and Program Director for the Master of Science in Business Analytics at the University of Nebraska-Lincoln's College of Business. Previously, he held faculty positions at Rider University and Texas A&M University, with industry experience as a business analyst in Shanghai.
His educational background includes:
- Ph.D. in Operations Management, University of Texas at Dallas
- M.S. in Supply Chain Management, University of Texas at Dallas
- M.S. in Supply Chain Management, Case Western Reserve University
- B.S. in Operations Research, Fudan University
Dr. Zhu's research centers on Supply Chain Management, Health Care Operations, and Social Network Applications. His currency logistics work addresses Federal Reserve policies and coin circulation challenges, while healthcare research focuses on appointment scheduling under patient no-shows. Social network studies develop frameworks for influencer marketing optimization and structural analysis.
Publication trends reveal consistent contributions to operations management with emphasis on financial services (60% of recent work), healthcare systems (25%), and digital marketing (15%). His research bridges theoretical models with real-world applications in banking, healthcare delivery, and social media ecosystems.
Professional service includes:
- Senior Editor, Production and Operations Management (2022-present)
- Editorial Review Board, Production and Operations Management (2018-2022)
- Track Chair roles at POMS/DSI conferences (2018-2022)
- Faculty Senator at University of Nebraska-Lincoln (2019-2023)
Media engagement includes KMTV (CBS) appearances analyzing inflation impacts, aluminum pricing pressures, and supply chain disruptions affecting local industries.
