Yuanyuan Yin

Dr. Yuanyuan Yin is Associate Professor in Design Management at the University of Southampton's Winchester School of Art. With a PhD in Design Management from Brunel University, her £1.3M+ research portfolio focuses on inclusive service design for ageing populations, retail innovation, and digital museum experiences. She leads projects funded by ESRC and British Council examining financial preparedness in ethnic minority communities and accessible cultural technologies.

Current doctoral students explore diverse aspects of inclusive design under her supervision. Her 35+ publications reflect interdisciplinary approaches bridging design strategy, health aging, and social policy, with recent studies investigating pension awareness, digital heritage interfaces, and cross-cultural aging experiences.