معرفی
Yuanyuan Ding is an Assistant Professor in the Department of Operations and Business Analytics at the Lundquist College of Business, University of Oregon. Her research bridges behavioral operations with retail sector challenges.
- PhD in Supply Chain and Operations Management from University of Minnesota (2025)
- MS in Operations Research and Supply Chain from Case Western Reserve University (2018)
- BA in Logistics and Shipping Management from Shanghai Maritime University (2016)
Her research focuses on behavioral operations, particularly applying consumer behavior insights to optimize operational decisions in retail. Key areas include open-box product merchandising and curated subscription services, using econometrics and behavioral science tools.
Recent publications analyze visual merchandising strategies for new and returned retail products, combining experimental data and real-world observations. Work explores how behavioral insights influence supply chain analytics, product management, and subscription service design.
Affiliated with the Operations and Business Analytics department, she contributes to strategic growth areas including supply chain and consumer behavior at Lundquist College.
