Yuanming Qiu

Yuanming Qiu serves as a Lecturer in Digital & Data Driven Marketing at the Southampton Business School, University of Southampton. His academic profile demonstrates active engagement in cutting-edge digital marketing research with industry applications.

His research focuses on leveraging social media engagement data to enhance corporate digital marketing strategies. Key interests include analyzing social media boycott dynamics, forecasting consumer behavior through digital footprints, and quantifying tourism demand using social media analytics. His work bridges theoretical marketing frameworks with practical industry applications, particularly in tourism and fintech sectors.

Recent publications reveal consistent thematic focus on social media's predictive power for tourism demand, with three conference papers (2022-2024) examining Twitter data's utility in forecasting tourist arrivals and boycott impacts. This research trajectory demonstrates methodological rigor in social media data mining and econometric modeling.

Yuanming actively collaborates with tourism and fintech industries, supported by ESRC IAA Accelerating Business Collaborations Fund grants. His supervision profile indicates involvement in PhD mentoring though specific student names aren't publicly listed.

His academic journey includes a PhD in Marketing from University of Edinburgh Business School and MSc in Marketing from Leeds University Business School, preceded by real estate industry experience as a market analyst.