معرفی
You Fang is a Professor at Tongji University's School of Art and Media, serving as PhD Supervisor in Design and Automotive Engineering. As Director of the Automotive Interaction Design Lab/User Experience Lab, they lead cutting-edge research in intelligent cognitive interaction, smart cockpit design, and embodied cognition applications. Their work bridges academia and industry through collaborations with Huawei, Baidu, and SAIC, while maintaining international partnerships with institutions in Germany, Australia, and Finland.
- PhD in Computer Software and Theory (Sun Yat-sen University, 2003)
- Master's in Computer Animation (Bradford University, 2005)
- Engineering Master's in Fashion Design (Northwest Institute of Textile Technology, 2000)
Research focuses on three core areas: 1. Cognitive Interaction Design for autonomous vehicles, 2. Hybrid Spatial Information systems integrating physical and virtual environments, and 3. Art Therapy Applications using traditional movement cognition. Their work spans from theoretical studies in cognitive science to practical implementations in commercial automotive systems.
Recent publications reveal a strong emphasis on AR-HUD interface optimization (7/15 papers), human-vehicle collaboration (4/15), and multimodal interaction (5/15). Key themes include driver trust assessment, spatial perception modeling, and non-verbal communication mechanisms in intelligent transportation.
Scientific Recognition:
- 2022 Chinese Cultural and Tourism Government Award
- 2021 Tongji Yucai Award (2nd Prize)
- Multiple Ministry of Education Technology Progress Awards
- 27 invention patents (2017-2022)
As educational innovator, they developed the award-winning Interaction Design: Design Thinking and Practice textbook adopted by 10+ Chinese universities, and pioneered digital education sandboxes for interactive design pedagogy.
