معرفی
Yilong Zheng is an Assistant Professor of Marketing at the Girard School of Business, Merrimack College. His research focuses on leveraging technologies like AI, machine learning, and digital analytics to explore topics such as entrepreneurial activities on digital platforms, consumer privacy tradeoffs in e-commerce, wine marketing strategies, and business analytics education. He holds a Ph.D. in Management from the State University of New York, an Advanced Graduate Certificate in Complex System Science and Engineering from Binghamton University, and additional certifications in data science and sommelier training.
His research employs multidisciplinary approaches, combining marketing theory with technological tools to address modern business challenges. Recent work examines refurbished product markets, information asymmetry in sharing economies, and healthcare professionals' perspectives on AI applications. Teaching responsibilities include courses such as Marketing Principles, Digital Marketing Implementation, and Business Analytics at both undergraduate and graduate levels.
Dr. Zheng's publications span journals like the Journal of Operations Management and International Journal of Electronic Commerce, with a focus on practical insights for business strategy and educational innovation. He maintains certifications in Google Ads/Analytics and holds a Court of Master Sommeliers qualification, reflecting his expertise in both digital and sensory marketing domains.
