معرفی
Yigang Pan is Professor of Marketing and International Business at York University's Schulich School of Business. His research examines branding strategies in cross-cultural contexts and market entry strategies of multinational corporations, including joint ventures, wholly-owned subsidiaries, and holding companies. He has published extensively on international marketing and business strategy in top journals.
Research focuses on international marketing strategies, global brand management, foreign market entry modes, and the operations of multinational corporations in emerging markets. His publications frequently analyze institutional influences on foreign investment decisions and subsidiary performance. Professor Pan maintains an active research program examining how multinational firms adapt to institutional changes in global markets.
