Yibing Sun

Yibing Sun serves as a Lecturer and Ph.D. candidate in the School of Journalism and Mass Communication at the University of Wisconsin–Madison, with teaching responsibilities including J677: Concepts & Tools for Data Analysis and Visualization in Fall 2025.

Her research centers on multimodal communication through two interconnected strands: Visual Meaning-Making examines macro-level visual circulation across media ecosystems and micro-level visual persuasion mechanisms influencing audience interpretation; AI in Multimodal Communication investigates artificial intelligence both as methodological tools for analyzing multimodal data and as autonomous agents generating persuasive content. Her work critically engages with visual politics, emerging technologies, and AI's societal impact on public understanding within networked communication environments.