Yeow Siah Cha

Yeow Siah Cha serves as a Senior Lecturer and Research Courses Coordinator for Lab, IRP, ISC, UROP, USP, and UTOP programs at the National University of Singapore. Her academic focus centers on human behavioral dynamics in social contexts.

Her educational background includes:

• Ph.D. from the University of Illinois at Urbana-Champaign (UIUC)
• M.A. from UIUC
• Bachelor of Social Sciences (B.Soc.Sci.) from the National University of Singapore (NUS)

Dr. Cha's research examines prosocial behavior through dual lenses: cooperation mechanisms in social dilemmas where individual and collective interests conflict, and empathy avoidance phenomena where emotional costs deter helping behavior. Her work bridges experimental social psychology with real-world applications in negotiation and conflict resolution, emphasizing cultural and methodological dimensions of human interaction.

Her publication trends reveal consistent focus on methodological rigor in behavioral research, particularly internet-based data collection challenges, and cross-cultural negotiation dynamics. These works demonstrate interdisciplinary integration of psychology, negotiation theory, and cultural studies while maintaining empirical precision.

Dr. Cha coordinates multiple undergraduate research programs while maintaining active scholarship in social psychology methodology and behavioral economics applications.