معرفی
Yasamin Vahdati is an Instructor of Operations and Business Analytics at the Lundquist College of Business, University of Oregon. She specializes in research areas including Marketing, Business Ethics, and the intersection of corporate social responsibility with brand strategy. Her work explores how cause-brand alliances influence consumer perceptions and brand identification, particularly in controversial contexts. Vahdati's recent studies also examine the impact of CEO political activism on firm outcomes, focusing on the role of executive ideology.
Her research has been published in journals such as Journal of Product and Brand Management, addressing topics like brand equity through cause partnerships and the strategic implications of CEO activism. She holds an office in Lillis 421 and is reachable at yvahdati@uoregon.edu.
Vahdati’s academic contributions emphasize bridging theoretical frameworks in marketing and management with real-world business challenges, particularly in ethical decision-making and stakeholder engagement. While specific grants or awards are not listed, her publications reflect a focus on contemporary issues in corporate strategy and consumer behavior.
