معرفی
Yannis Bakos is an Associate Professor in the Department of Technology, Operations, and Statistics at the Leonard N. Stern School of Business, New York University, where he has been a faculty member since 1998. His research and teaching focus on the economic and business implications of information technology, particularly in digital markets, e-commerce, and the pricing of information goods.
Education:
- Ph.D. in Management (IT and Economics), MIT Sloan School of Management, 1988
- M.S. in Management (Finance), MIT Sloan School of Management, 1984
- M.S. in Electrical Engineering, MIT, 1984
- B.S. in Computer Engineering, MIT, 1980
Professor Bakos's research explores the transformative impact of IT on markets, organizations, and competition. His work has pioneered the study of electronic marketplaces, the economics of bundling information goods, and the role of IT in buyer-supplier relationships. He has published extensively in top journals such as Management Science, MIS Quarterly, and Journal of Economic Perspectives. His research demonstrates how digital technologies reduce search costs, reshape competition, and create new business models.
The analysis of his recent publications reveals a consistent focus on digital market design, pricing strategies for intangible goods, and the economic structures of online platforms. His work often applies economic theory to information systems, bridging disciplines to understand the strategic use of technology. Key trends include the profitability of bundling digital content, the evolution of electronic intermediaries, and the governance of networked systems.
Scientific Awards:
- Winner of the 1999 J.D.C. Little Award for Best Marketing Paper published in an INFORMS journal
Professor Bakos has served as a director or advisor for several corporations and non-profit organizations. He co-founded the Workshop on Information Systems and Economics (WISE), a leading academic forum, and co-founded Flexplay Technologies, Inc., where he served as Chairman of the Board. His international teaching and lecturing on the business impact of the Internet further extend his influence. He has collaborated with prominent scholars such as Erik Brynjolfsson and Barrie Nault.
Professor Bakos co-founded the Workshop on Information Systems and Economics (WISE), which has become the premier forum for research at the intersection of IT and economics. This initiative reflects his leadership in building academic communities around emerging interdisciplinary fields.
