معرفی
Dr. Yanghong Hu is a Lecturer in the Department of Management Studies at the University of Aberdeen Business School, where she also leads the Strategy, Marketing, and Entrepreneurship Group. She is actively involved in research, teaching, and academic leadership, and currently accepts PhD students in Business Management.
- PhD in Management – Hong Kong Baptist University, Hong Kong, China
Her research bridges international business strategy and consumer behaviour. She investigates digitalisation, firm innovation, and corporate diversification in global contexts, while also exploring nuanced aspects of consumer psychology such as service co-production, branding, mobile app engagement, and reactions to AI. Her recent publications reflect a strong focus on identity, timing, and fairness in consumer decision-making.
The trends in her research articles indicate a consistent interest in the psychological and institutional drivers of business and consumer actions, particularly in emerging economies and digital environments. She frequently publishes in high-impact journals in marketing, management, and cross-cultural psychology.
Her scientific recognition includes being named a Fellow of the Higher Education Academy (FHEA). She has also secured competitive research funding as a co-investigator from major Chinese foundations.
- Fellow of the Higher Education Academy (FHEA)
Dr. Hu supervises PhD students and has led multiple funded research projects. She plays a significant role in curriculum development, serving as course coordinator for key postgraduate programs including Business Strategy and Internationalisation across both the UK and Qatar campuses. Her internal leadership roles include Program Leader of the MSc International Business Management and former Exams Officer.
She is involved in collaborative research teams and contributes to academic service through editorial and peer-review activities, though specific lab affiliations are not mentioned in the text.
