معرفی
Yana Litovsky is a behavioral scientist and postdoctoral researcher at the Department of Banking and Finance, University of Innsbruck. Her work focuses on decision-making processes related to time, attention, information, and health, with a particular emphasis on curiosity and news consumption. She explores how individuals prioritize and engage with critical resources, including their psychological underpinnings and real-world implications.
Research Interests
Her primary research areas include:
- Behavioral science frameworks for understanding resource allocation (time, information)
- Curiosity-driven decision making and its applications in health contexts
- Psychology of information seeking and news consumption patterns
- Consumer behavior in time-money tradeoffs and economic decisions
- Global entrepreneurship trends with a focus on youth and gender disparities
Recent Research Trends
Her recent work (2024) emphasizes leveraging curiosity to counteract health information avoidance, offering insights into behavioral interventions for public health. Earlier studies (2013-2017) explored entrepreneurship dynamics, particularly youth and women's roles in global markets. She also investigates cognitive biases in decision-making, such as loss aversion, and their impact on information preferences.
Advising & Grants
No formal advisees/students are listed in her current profile. Her research has been concentrated on collaborative projects like the Global Entrepreneurship Monitor (GEM) reports.
