معرفی
Dr. Yakup ERDOĞAN serves as a Research Assistant at Kastamonu University, Faculty of Tourism, Department of Tourism Guidance since 2019. He is currently completing his PhD in Tourism Management at Kastamonu University's Institute of Social Sciences (2020-2025), following a Master's degree in Tourism Management from Nevşehir Hacı Bektaş Veli University (2017-2020) and Bachelor's degree in Tourism Guidance from the same institution (2015-2017).
His research focuses on three primary areas: Tourism Guidance, Tourism Marketing, and Recreation Management. Dr. ERDOĞAN has developed particular expertise in digital tourism applications, cultural tourism development, and accessibility in tourism experiences. His recent work demonstrates a strong emphasis on technology integration in tourism, social media marketing, and global citizenship among tourism professionals.
Dr. ERDOĞAN has published 29 scholarly works including 11 articles, 6 conference papers, and 12 book chapters, with increasing productivity in recent years (5 publications in 2023, 4 in 2024, and 2 already in 2025). His research spans diverse tourism subfields including equestrian tourism, historical architecture tourism, rakı culture tourism, and accessible tourism for people with disabilities.
His research impact is reflected in Google Scholar metrics showing 38 citations and an h-index of 4. Dr. ERDOĞAN actively contributes to two significant research projects: 'Kastamonu's Augmented Reality and 360° Virtual Tour' (2023-2025) and 'Kastamonu Digital Tourism Guide Mobile Application' (2022).
Dr. ERDOĞAN maintains strong collaborative networks, particularly with Gürkan Çalışkan (8 joint publications), Canan Tanrısever Yiğit (5 publications), and Erdem Türk (4 publications). His recent publications indicate a clear research trajectory toward digital tourism transformation, with increasing focus on Marketing 5.0 concepts, social media analytics, and technology integration in tourism experiences.