Xinghui Chen

Xinghui Chen serves as an Assistant Professor in the School of Business within the College of Business, Industry, Life Science, and Agriculture at the University of Wisconsin-Platteville, based in Ullsvik Hall.

His educational background includes:

• Ph.D. in Marketing, State University of New York at Buffalo
• MBA, Peking University
• M.E., Peking University
• B.B.A., Harbin Institute of Technology

Dr. Chen's research focuses on Marketing with emphasis on consumer behavior, international business strategies, and digital marketing trends. His interdisciplinary training bridges business administration and engineering perspectives, informed by academic experiences across U.S. and Chinese institutions.

Professional contact: chenxing@uwplatt.edu, 608.342.6138.