معرفی
Dr. Xin Zhao is a Principal Academic in Media and Communication at Bournemouth University's Faculty of Media and Communication. She holds a PhD in Media from Bangor University (2017) and has extensive experience in transnational education, having taught media programs in joint international initiatives between Swansea University-Heilongjiang University and Beijing Normal University-Hong Kong Baptist University.
Education:
- PhD Media, Bangor University (2017)
- M.Sc. Molecular Chemistry, Université Pierre et Marie Curie (2010)
- B.Sc. Physical Chemistry, École Normale Supérieure de Cachan (2008)
Her research examines media representations, audience engagement, and journalism practices in constructing social justice narratives, with recent focus on anti-Asian racism through media interventions. Current projects explore TikTok's role in community advocacy and COVID-19's impact on digital discrimination against East/Southeast Asian communities.
Publications demonstrate consistent focus on journalism practices during crises, health communication strategies, and digital activism. Recent work analyzes pandemic reporting patterns, social media advocacy for health issues, and solutions journalism's psychological impact.
Scientific Recognition:
- Fellow of the Higher Education Academy
- UKCGE Recognised Associate Supervisor Award (2023)
Research Leadership:
- Principal Investigator: 'Fight against racism towards East/Southeast Asian community: Leveraging TikTok' (BA/Leverhulme Grant)
- Co-Investigator: 'Racism, Digital Discrimination and Mental Health During/After COVID-19' (Morgan Institute)
Advises PhD candidates on gendered racism and media representation studies. Serves on Bournemouth University's Research Ethics Committee and previously led the MA Media and Communication program.


