Xiaoyan Gu

Xiaoyan Gu is an Associate Professor at Zhejiang University and currently a visiting scholar in the Department of Communication Arts & Sciences at Penn State University. Her research focuses on film, television, new media, and their effects on audience attitudes and behaviors, particularly through the analysis of films, TV dramas, and documentaries.

Education: Details not explicitly provided in the text.

Research Interests: Dr. Gu’s work explores how media content shapes audience perceptions and behaviors, with a particular emphasis on the interplay between traditional and new media. Her studies investigate narrative techniques in film and television, the psychological impacts of media consumption, and the evolving role of digital platforms in contemporary media landscapes.

Grants & Advising: No specific grants or advising details provided. Current student advisees are not listed in the text.

Labs/Teams: Affiliations with specific research groups or labs are not mentioned.