Wim Elving

Wim Elving is a Professor at Hanze University of Applied Sciences, holding dual roles in the Entrance – Centre of Expertise Energy and Communication, Behaviour & Sustainable Society. His research focuses on sustainable communication, energy transition, and corporate social responsibility (CSR). Previously affiliated with Life Sciences & Renewable Energy, he has contributed to projects like BikeSafeAI and HAICu. Elving has received notable awards, including the 2022 Distinguished Scholar Award and the 2023 PR Division Book award. His work bridges academic research with practical applications, emphasizing public engagement and behavioral change.

Education & Background: While formal educational details are not explicitly stated, Elving’s inaugural speech in 2019 and extensive publications suggest a strong academic foundation in communication and sustainability studies. He has collaborated with institutions like IE University (as a special visiting professor) and the University of Amsterdam (as an assistant professor).

Research Interests: Elving’s work centers on sustainable communication strategies, public acceptance of renewable energy (e.g., hydrogen), and the role of communication in organizational change. He explores CSR communication, disinformation resilience, and innovative tools like serious gaming for climate education. His research aims to advance the UN Sustainable Development Goals (SDGs), particularly in energy transition and responsible consumption.

Recent Trends in Articles: His recent publications highlight longitudinal studies on hydrogen acceptance, employer branding strategies in multinational contexts, and the complexities of CSR. He also addresses communication challenges in turbulent times, such as misinformation and organizational change.

• Awards: Distinguished Scholar Award (2022), PR Division Book award (2023)
• Grants & Projects: BikeSafeAI (2024–2026), HAICu (2023–2029), and MBST: Mobisitie (2023–2025)
• Labs/Teams: Leads the Entrance – Centre of Expertise Energy and collaborates with interdisciplinary teams on energy transition and CSR initiatives.